We help our clients leverage on Design Led Innovation to make people's lives better.

Business Design Toolkit


BDT-at-AIS


Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.

A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.

On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.

So I created one.

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We are Hiring


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Design Sojourn is an exciting strategic design consultancy passionate in helping our clients leverage on Design Led Innovation to make people’s lives better.

We have openings for Designers or Design Researchers with a strong background in Ethnographic Design Research.

Requirements after the jump.

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12 Thoughts on Implementing Design Thinking in Your Organization


A few simple observations on how you can implement Design Thinking in your or any organization large or tiny. These observations have been validated time and time again during my continual involvement with this activity.

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What is the Design Agency of the Future?


Frontview


The last 6 months had been a busy time for the team at Design Sojourn. So I have to apologize for the limited updates on this blog.

One thing I am happy to announce is that we have a new home for our studio. Not just an ordinary studio, a studio we think that could be a model for a Design Agency of the future.

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When is Design Led Innovation Not Right for You?


We always want the best for our clients, so one of our key business tenets is teach our client’s to fish.

You know the old saying, “give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

By doing what we do, we get out clients started down a sustainable path of innovation through a change in mindset (or culture), focus and process.

However this may not always be the right way.

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Implementing Design Thinking 4: It is a Full Time Activity!


This happens all the time.

After a game-changing workshop, where a whole host of innovative ideas underpinned by ethnographic research get plotted on an actionable plan, I call back a few months later to find out that nothing has happened.

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