Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.
A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.
On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.
So I created one.[ Read Featured Design Article ]
We don’t talk a lot about movies at Design Sojourn. Maybe we should?
Renowned futurist Ray Kurzweil, also a Googler working on machine learning and voice processing, reviews the latest Spike Jonze movie Her. Predictably the movie is about a man who falls in love with his operating system, or perhaps the artificial intelligence (AI) of his computer? Anyways the movie explores the notion of love and its manifestations.[ Read More ]
I don’t get why it’s called Service Design? Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don’t they? If so, why not call it Product design or System Design? Both disciplines do consider the other two. So designers in Service Design are called Service Designers. So do they […][ Read More ]
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It’s not hard to come up with something new. It’s hard to come up with something new that people want.
I think that is kind of the separation point between having lots of ideas or creating lots of stuff, and just having maybe one thing that really resonates with people that they have that Ah-Ha moment when they see it.
~ James Carnes, Global Creative Director, Senior Vice President of Design at Adidas.
So it seems that Frog’s Chief Creative Officer, Mark Rolston, has left to start Argo a “new type” of design firm that is a hybrid mix of design agency, incubator and product development group. With argo, Rolston is looking to create a nimble design group that can develop independent products in house, as well as […][ Read More ]