We help our clients leverage on Design Led Innovation to make people's lives better.

Business Design Toolkit


BDT-at-AIS


Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.

A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.

On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.

So I created one.

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90% of All Content is BS so Don’t be Lazy


2013/4 Brad Frost from CreativeMornings/PGH on Vimeo. What an awesome Creative Mornings talk by Brad Frost on why we should not to be lazy in design. Or for that matter, in the creation of anything. If anyone can be a designer, (or an editor, writer, publisher, programmer, videographer, and photographer etc.) the difference between an […]

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Is this the End of Windows?


Great article by Benedict Evans who shares a lot of good information on why Microsoft is going to die. The apps that people want on smartphones are not being written for desktop Windows anyway. Uber doesn’t have a desktop Windows app, and neither does Instacart, Pinterest or Instagram. The apps and services that consumers care […]

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The Most Important Skill All Design Thinkers Must Have


Connecting the Dots
Photo Source: Flickr

It is the ability to identify patterns of insights and “connect the dots” in a meaningful way.

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Dealing with Feedback


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Tom Fishburne shares a pretty funny comic on how to give and receive feedback. While this is from a Marketing standpoint, we can (as designers) also learn from this.

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Adopting the Simulation Mindset in Design


One of the key activities in Design Thinking is doing design. Hence the irony that Design Thinking actually involves design doing. Not exactly in what designers do, but brainstorming solutions, prototyping them, learning and validating, iterating and improving. Rinse and repeat.

I like to use the analogy of simulating and experimenting during Chemistry lab to describe the Design activity in our workshops. For example the experiment of splitting “H” and “O” from H2O. I could never get my test tube with the Hydrogen to pop in my first go. I would need to try the process a few times before I get it right.

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