I was actually quite surprised to find myself deep undercover in Design Thinking activities in the last 12 months. The great thing was that these activities were varied, spanning from running Design Thinking workshops, developing a Design Thinking curriculum, lectures on leveraging on the power of design, and best of all implementing Design Thinking within organizations that are non-traditional buyers of design. What a ride!
What is even more interesting, was finding out that Design Thinking has not died (or become a failed experiment as some say), but more accurately, it has evolved into a vibrant ecosystem of activities that focuses on businesses, brands and organizations leveraging on design as a strategic competitive advantage.[ Read Featured Design Article ]
I thought you might like to know that I’ve been invited by my friends at the Shih Chien University Industrial Design Department to conduct a workshop to explore the future of the Design Practice and the Practice of Design.[ Read More ]
It was just like last year. Sept 27, 2013 came and went while we were knee deep in a room littered with post-it pads of ideas. So much so, that we almost forgot that it’s been 3 years since Design Sojourn became a strategic design consultancy.
Most of the learning we spoke of in our first year still holds true, especially our values and our mission which you see boldly displayed above.
The overall strategy is also still sound and we will continue to follow it. But some of the things have changed, so we will need to tweak the path a little.[ Read More ]
The British Design Council has found that every £1 spent on design gives you over £20 in increased revenue, £4 increased profit and £5 in increased exports. A very nice and handy statistic to be liberally used in your next discussion with a business leader or decision maker.
Check out the very cool video after the jump.[ Read More ]
Apollo Robbins, in wonderful TED talk, shares his observations on how people’s attention can shape reality. He talks about how a human’s brain when asked to process data (perhaps in the past) will not be able process data in the present. He does a much better job explaining this concept than I, so check out the video after the jump.[ Read More ]
In a rare interview with Fastcompany, CEO Dietrich Mateschitz shares his thoughts about what Red Bull is all about.
What Red Bull stands for is that it “gives you wings…,” which means that it provides skills, abilities, power etc. to achieve whatever you want to. It is an invitation as well as a request to be active, performance-oriented, alert, and to take challenges. When you work or study, do your very best. When you do sports, go for your limits. When you have fun or just relax, be aware of it and appreciate it.
“Gives you Wings…” has to be one of the best Elevator Pitch I’ve seen. It is finely crafted, well thought out, concise, and meaningful.
Just like Red Bull, elevator pitches are something many companies should also take a moment to get right. This is because elevator pitches (or some say brand taglines) are a great way to communicate your purpose or what you are all about to your customers.
Do you have an elevator pitch? Does it match what you are all about? Do your customers get it? Do your customers really care? A no to any of these questions usually means a lot of soul searching is required.[ Read More ]