Sorry friends. It has been a while since I made contact with anyone via this blog. It was partly due to the fact that I got pretty sick and sadly I still am. It’s one ailment after another in never ending vicious cycle. I cannot seem to shake it off completely. I must be a germ magnet!
Fortunately during my sick leave, I had the opportunity to do some serious thinking and reflection. In particular, what I wanted to do with this blog and it’s role in my life.
Early in January this year, I announced the launch of Design Sojourn Version 4.0. It was a good revamp of the site and as well as refocusing its content. Particularly important was that I shared a new blog description and focus which was “How to master the business of strategic industrial design”.
However at the back of my mind I still could not decide what I wanted to get out of this blog. As it is now 6 months since the last update, I thought it might be a good time to share with you how I see my blog going forward.
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Chuck Dillion, a lecturer at The Hussian School of Art in Philadelphia, has sketched a cartoon of the different Design students he has encountered in his 10 year teaching career. Great Stuff! Here are my favorites:

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Image by: tamachanhaazarashi.
Designers these days face a lot of pressure to not only do good design, but also to do the right thing. Indeed the importance of sustainable and environmentally friendly products cannot and should not be underestimated. However, while Designers are central to the creation of these products, it takes a lot more than just having the “Will” to do it.
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Image from AllMoviePhoto
Wow! The response to the Designer Mentoring Program has been an overwhelming success. Over 30 designers of all levels have expressed interest in taking part. It was a really tough decision and I spent a lot of time agonizing over the decisions. At the end of the day the following designers were selected based on a few simple criteria:
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IDEO’s Tim Brown has written a great article on Design Thinking for The Harvard Business Review. This one sure did the rounds in the studio! Recently, I discovered that there is a pdf version available right on their IDEO website.
Do Enjoy!
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