Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.
A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.
On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.
So I created one.[ Read Featured Design Article ]
If you disrupt and can’t sustain, you don’t win. – Gary Pisano Gary Pisano, in his article: In Defense of Routine Innovation, argues that the world is so caught up with disruptive innovation that we forget that most of the profit from innovation “does not come from the initial disruption; it comes from the stream […][ Read More ]
Jeremy Keith writes: Convenience. Ease of use. Seamlessness. On the face of it, these all seem like desirable traits in digital and physical products alike. But they come at a price. When we design, we try to do the work so that the user doesn’t have to. We do the thinking so the user doesn’t […][ Read More ]
As you may know from our last post, we worked with ETPL (the technology transfer arm of the Agency for Science, Technology and Research in Singapore) to develop 10 wearable prototypes for the Next to the Skin Technology Showcase.
What was notable in this program was not just the 10 meaningful wearable solutions, it was also how design was integrated as a strategic activity in the formation of the program, the way it was run, and the value the program offered the business.
Check out the video after the jump![ Read More ]
I’m super excited to share that tomorrow marks the launch of one of the biggest projects we have led and worked on to date. In partnership with ETPL, we brought to life The Next to the Skin Technology Showcase where in 8 weeks, we worked with multidisciplinary teams of scientists, engineers, and members from ETPL (the technology transfer arm of the Agency for Science, Technology and Research (A*STAR) in Singapore) to visualize the future of wearable solutions from the eyes of the consumer.[ Read More ]