We help our clients leverage on Design Led Innovation to make people's lives better.

Business Design Toolkit


BDT-at-AIS


Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.

A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.

On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.

So I created one.

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No One Really Cares About Your Great Idea


I stumbled over a great Q&A over at Quora. Someone asked about what to do with their great ideas and inventions so that they won’t get cheated. I’ve decided to reproduce the question here and the answer by Jimmy Wales, founder of Wikipedia, as I often get asked the same question but in many different ways.

The question:

If I invent something which has a chance of earning billions if brought to market, what should I do to prevent others from cheating me out of what I deserve?
History is full of people who killed themselves after inventing something legen-wait for it-dary because they found out they earned much much less for it than what they actually deserved. Suppose I invent something great, what should be my plan of action to earn as much as I can and gain proper recognition for my invention.

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Paul Rand on Art and Aesthetics


What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design.

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Can we fall in love with our computers?


Her-with-Theodore-Twombly-on-red-movie-poster-wide

We don’t talk a lot about movies at Design Sojourn. Maybe we should?

Renowned futurist Ray Kurzweil, also a Googler working on machine learning and voice processing, reviews the latest Spike Jonze movie Her. Predictably the movie is about a man who falls in love with his operating system, or perhaps the artificial intelligence (AI) of his computer? Anyways the movie explores the notion of love and its manifestations.

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Why call it Service Design?


I don’t get why it’s called Service Design? Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don’t they? If so, why not call it Product design or System Design? Both disciplines do consider the other two. So designers in Service Design are called Service Designers. So do they […]

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How Creativity Works


It’s not hard to come up with something new. It’s hard to come up with something new that people want.

I think that is kind of the separation point between having lots of ideas or creating lots of stuff, and just having maybe one thing that really resonates with people that they have that Ah-Ha moment when they see it.

~ James Carnes, Global Creative Director, Senior Vice President of Design at Adidas.

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