Our Design Led Innovation client consulting or facilitation sessions often involves a business diagnostic activity, that is split into something I fondly call: hard and soft diagnostics.
A hard diagnostic, aptly called as it covers hard financial numbers, covers things like market share, revenue, profit, margins etc. This is a pretty meaty and tangible discussion, with a lot of great tools such as the Business Model Canvas by Alex Osterwalder or the Lean Canvas by Ash Maurya to support the discussion.
On the other hand, our soft diagnostic activity tends to cover the softer more human elements of a business. This includes things such as values, culture, meaning, customer needs and motivation. Much of this actually falls within the realm of Design Thinking, and as far as I know, there is no tool for this.
So I created one.[ Read Featured Design Article ]
We always want the best for our clients, so one of our key business tenets is teach our client’s to fish.
You know the old saying, “give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”
By doing what we do, we get out clients started down a sustainable path of innovation through a change in mindset (or culture), focus and process.
However this may not always be the right way.[ Read More ]
This happens all the time.
After a game-changing workshop, where a whole host of innovative ideas underpinned by ethnographic research get plotted on an actionable plan, I call back a few months later to find out that nothing has happened.[ Read More ]
Robert Brunner (the man more commonly known as the person who hired Jonathan Ives) has achieved something that I always hope to achieve with the clients I work with.
He has helped a fledging company build an awesome brand and thrive in a competitive market thought the use of great design. Not only that, the brand has since been acquired (with much buzz) by Apple for a mind numbing $3 billion dollars. That company is non-other than the headphones brand Beats by Dr Dre.
Amazed? I was. Now check out the video where he shares insights on how he did it.[ Read More ]
If you disrupt and can’t sustain, you don’t win. – Gary Pisano Gary Pisano, in his article: In Defense of Routine Innovation, argues that the world is so caught up with disruptive innovation that we forget that most of the profit from innovation “does not come from the initial disruption; it comes from the stream […][ Read More ]