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“Design for brand” presentation Tuesday 31 October 2006

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Strategy and Management

Posted by DT
Oct 30, 2006
(16 comments)

A warm welcome to you dear reader! If you have not already, why not subscribe to my RSS feed, or get my latest thoughts on Industrial Design in your Email Inbox for free?

Thanks for visiting and please keep in touch? ~ D.T.

I will be giving a presentation on Branding and Design on Tuesday 31 October 2006 at ITE Bishan Product Design Course at 10am.

The contents of my presentation will on:

* What is Branding?
* Why is it important in product design?
* Example of product branding
* The current & future design trends of Industrial Design.

Unfortunately its only open to staff and students, however do drop by to say “Hi” if you happen to be there!





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Comments

Erik
Oct 30, 06 – 8:05 pm

Hey,

Good thing I visited your site if I would have probably missed your presentation tmr. Okay shall see you at ITE tmr! :D

Zampik
Oct 30, 06 – 8:54 pm

Is there any chance or do you know if they will record this event? And maybe after conver it to QT and put it on the internet - (if you have spare time - if you have any…seems to me that you are very bussy person).. just suggestin, I think a lot of people could be interested in your presentation.

Zampik

Design Translator
Oct 30, 06 – 9:26 pm

Hi Eric,
Looking forward to seeing you there!

Hey Zampik,
I’m not sure, but I will ask if they will be recording the event. Hopefully I can get it up and you guys can see my ugly mug!

dang vo
Oct 31, 06 – 12:58 am

Hi there,
Hope you could share the video of your presentation about branding and design. Is there any chance we could invite you for a presentation of branding and design at our office? (please drop me an email to disucss further). Thanks

theboeing!

csven
Oct 31, 06 – 11:52 am

I’d like to hear it as well. A QT would be excellent and much appreciated.

Design Translator
Oct 31, 06 – 12:25 pm

Hi Dang Vo,
I’ve emailed you.

Hi Csven,
Nice to hear from you. Sorry there was no recording set up. Anyways there were some confidential stuff as well. What I’ll do though is get Erik to do a review cos I saw him there?

Erik
Nov 02, 06 – 11:45 pm

Okay here is the requested review of the presentation…

Well, I have heard D.T. given a similar presentation like this about one year and a half year back in NUS when I did a Sound Vision Project in collaboration with Nakamichi. It was also through that project that I have gotten to know D.T.

The presentation brought back lots of good old memories in NUS. And I was once again reminded of the quote: “Brand is the silent ambassador of a company� as well as the brand personalities of Nakamichi. D.T. also showed us those old-fashion looking products before he joined the company vs. the red-dot award winning products since he joined the company. It is without question that Nakamichi’s design has evolved under the leadership of D.T. And it is definitely for the better!

D.T. also gave us a preview of some of his company’s upcoming products in 2007. Such as the one which D.T. has already put up earlier, the Nakamichi Kimono TV.

Like its predecessor, the Nakamichi Lumi TV, the screen panels are made of nine-coated black lacquered woods similar to those in pianos. They are entirely hand made and finished by skilled craftsmen. It is definitely a great way to once again remind the consumers that Nakamichi only produces high quality and premium products.

Well, in the whole, the presentation is still an enriching one despite that it was almost like I heard it for a second time. Though I think some of the students might have found some difficulty in understanding some parts such as the business strategies and the company positioning.

Anyway a point to add just before I end here, “if you think Nakamichi is only focusing on new television designs now, then you are absolutely wrong! Wait till you see their new Phoenix Speakers!�

Design Translator
Nov 03, 06 – 12:05 am

Hi Erik,

Thanks for the kind review. Take care and do keep intouch.

Rdgs
DT

daniel
Nov 03, 06 – 9:13 pm

i was @ the talk..
but.. sad to say.. i didnt manage to record down the whole presentation. :(

daniel

Erik
Nov 04, 06 – 7:01 pm

You are welcome D.T.

Just wondering if it would be possible to invite you down to my students’ graduation show this dec. They are the pioneer batch.

The graduation show is on 15th - 20th Dec at Bishan National Library.

AEN TAN
Nov 11, 06 – 3:20 am

I hope I was there to listen to the pro. Brian do update us whenever you have presentations or seminars that are open to the public. I very keen on going to your talks.

Design Translator
Nov 11, 06 – 9:34 am

Hi Erik,

Sure let me know the details.

Aen,

I will definetly let everyone know!

R Pooran Prasad
Nov 20, 06 – 2:51 pm

Hi!
Landed on ur site by chance and loved it :) Is it possbile to send me the presentation?
I am coming to Singapore in near future for business visit. Would be glad to meet you.
Pooran

Design Translator
Nov 20, 06 – 3:07 pm

Hi Pooran,

I’m sorry I cant, cos there are some confidential works in there. Perhaps next time i can invite you to come and listen?

[…] to give to the University of New South Wales 4th year Industrial Design students. It’s similar in content to my last talk, but this time I took the opportunity to re-design all the slides with more updated information. […]

[…] to the University of New South Wales 4th year Industrial Design students. It’s similar in content to my last talk, but this time I took the opportunity to re-design all the slides with more updated information. […]



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