Design Fewer Products for Better Profitability

Design Leadership
Dec 30, 2010

At the end of October 2008, I briefly suggested for designers to work with the business to make fewer products and focus their strategies during the recession. Here is a quote from HBR that sums-up this strategy:

Recent evidence suggests that the paradigm of “variation is value” may be shifting. More and more, consumers are conveying their preference for fewer choices and simpler customer experiences. For example, a Forester Research survey earlier this year noted that consumers are foregoing unlimited choices in the computing world in exchange for more “curated” choice, where providers sort through the possible applications for individuals and recommend a limited subset. Similarly, at a Future Agenda Conference in August, much of the conversation was about “less variety.” As one professor noted,”… fewer choices provide higher levels of satisfaction.”

The common thread across these views and others is that product proliferation triggers what Princeton philosopher Walter Kaufmann called “decidophobia” (the fear of making a decision). For some people, the complexity of choices becomes so overwhelming that they shut down.

My experience as a consumer visiting bookstores is a good analogy to this. I find greater joy shopping in smaller neighborhood bookstores than large chains such as Borders. Often I’m just browsing; therefore I don’t really need or want to see every book that is out there. I rather have a smaller curated range of books, so that I have the opportunity to review them in greater detail. I find this style of shopping much more satisfying.

If we look back at the consumer electronics industry, we can see a shining example in Apple and how they made a huge profit during our recent recession by making fewer but better products. How many versions of Apple smart-phones (iPhones) are there as compared to a brand like Nokia? Fewer products also mean that people are able to understand your range better.

Now this is easier said than done. It is a huge challenge to convince our sales and marketing colleagues to make fewer products, as most believe there is a correlation between sales volume and the number (as well as variations) of product SKUs. At least we know how to start this discussion; we adopt a user-centered approach and use human behavior as the common denominator between for both parties.

Quote Via: HBR blog.

Don’t Keep Calm and Carry On, Get Excited and Make Things!

Designing Designers
Dec 28, 2010

As designer Matt Jones says, “don’t keep calm and carry on”, we should instead:

I’m sure many of you would have already seen this, but it is too good to not share it here. Inspired by old British wartime propaganda back in 1939, Matt Jones’ poster is a nice reminder for us to get off our behinds and into a flying start for 2011!

Via: Matt Jones’ Flickr Page
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Minding our Own Business

Let the design team be the design experts. Your job is to be the business expert. Ask them how their design solutions meet your business goals. If you trust your design team, and they can explain how their recommendations map to those goals, you’re fine. If you neither trust them, nor can they defend their choices it’s time to get a new design team. ~ Mike Monteiro

What is the moral of this story?
1) We should respect and leave the (Business or Design) experts to do their job.
2) The main purpose for design is not making something look good but meeting business goals.
3) We need ensure that we (Business and Design) can talk to each other in the right language that both parties can understand.

Via: Quotes on Design

Inception’s Plot Visualized by Christopher Nolan

Design Process
Dec 27, 2010

I have a small confession. I only managed to watch Inception on the plane 3 weeks ago. Despite my fears of an over-hyped movie, I thoroughly enjoyed it! There are very few movies these days that require an audience to think deeply, connect the dots, AND do it quickly.

inception plot visualization sketch by Christopher Nolan
Click on the Image for larger view.

For those that struggled, and I know I had my moments, check out Christopher Nolan’s very cool hand sketch visualization of Inception’s plot shared during an interview with his brother Jonathan (who co-wrote The Dark Knight).

Greatness often comes from a simple but strategic sketch.

Thanks for the link @fabrikade.

Designing for Negative Space: The New MySpace Logo


It does look like the designers of the new MySpace logo tackled the same issue as I did with my Spaces for Ideas brand. How do you represent a negative (or empty) space as a graphic?



Spaces for Ideas Logo

The irony is that an empty space can only be defined when you mark out the boundaries of that space. If you are interested, do check out my logo development process to see how I managed to work that problem out.

Thoughts and Insights on the New MacBook Air (2010)

Design Articles
Dec 24, 2010

MacBook Air 2010 Taper

My decision to buy a new 13″ MacBook Air (2010) was quite an arduous one. I went through rounds of intensive research before I decided to take the plunge. I must have read every MacBook Air review out there, the good, the bad and the ugly.

Due to popular demand, I decided to share my purchasing decision process as well as some post-purchase insights on the design and usability of the MacBook Air after I put it thought its paces.

In preparation for this article, I took copious notes on my thoughts of the MacBook Air (both good and bad). These notes have been transcribed into this article and should also reflect my MacBook Air’s chronology of use.


Pre-Purchase

Lets start with a bit of a background. I’m currently using, what I call, a MacBook masquerading as a MacBook Pro. Now more than 2 years old, it was the first generation 13″ MacBook that was launched with the Aluminum Unibody. The only difference at that time between a MacBook and a Pro was the Pro had a faster processor, SD Card slot and a backlit keyboard. My MacBook has a 2GHz processor with 2GB of Ram and runs like a tank (abet a sluggish one) despite falling on and deforming its corner. So technically, I did not really need a new laptop.

MacBook Air on Lap

I had notice recently that Design Sojourn Consulting was taking me on the road quite a lot. I found I was working in varied environments such as Starbucks, corner of benches, and even PC friendly design studios. In this scenario of use, my MacBook was not hitting the mark in both the laptop’s weight and battery life. Therefore in October 2010, when Steve Jobs introduced a super thin, light and fast Laptop, I was very intrigued. After playing with it at the store, I decided to really think carefully if a MacBook Air (MBA) was for me.

My first question was what would I use an MBA for, especially if I still have a fully functioning laptop? Furthermore what size should I get, the 11″ or the 13″? I ran the question by my friends on Twitter and a surprising number of people suggested I go for the 11″, especially if I still had a functioning laptop.

The majority of reviews concluded that the 11″ would be a good satellite or 2nd/3rd computer and the 13″ should be seen as your replacement machine. I found these conclusions to be partially true and I bucked the trend by buying a 13″ MacBook Air instead.


Purchase

When I finally went to the Apple store to make my purchase, I had two scenarios in mind:

1) As suggested by the reviews, I would buy the 11″ and use it as a satellite or a portable extension of my 13″ MacBook.

2) I buy the 13″ MBA as a replacement for my aging 13″ MacBook. Once I move the data over, I’ll Bootcamp my old MacBook to run Windows for CAD (Rhino 3D).

After speaking to the ever-knowledgeable Apple Geniuses, I ended up somewhere in-between the two scenarios. I decided that my new 13″ MBA was going to be a “serious satellite” as I needed the MBA to run Photoshop on the go. It seems the 11″ will struggle with Photoshop, so say the Geniuses.

Furthermore after spending some time at the store playing with MBAs, I found the screen size of the 11″ just too small to use comfortably. The problem is the 16:9 high-resolution display which packs in more pixels that a 13″ MacBook/Pro horizontally. As a result, everything gets much smaller. For example, the standard fonts sizes on webpages, document icons and toolbars etc., they all get smaller. I did not want to be changing the zoom presets on the programs every time I use them.

You will find that it is hard to gauge the shrinkage as the demo computers are running full screen slide shows all the time! I’m not sure about you but I’m struggling with short sightedness and I’m not planning to risk what’s left of my eyesight by working daily on 11″. The 13″ also has a similar shrinkage problem, but the larger physical size helps alleviate the problem.

Despite the screen size and resolution issue, I still seriously considered the 11″ until the very end. But what actually swung me was the perceived value of what I was purchasing. My initial gut feel was that the 64GB Solid State Hard-drive was not enough for all my data. So I’ll need an 11” with a 128GB SSD. On that note, I discovered that for US$100 more, I could get a larger 13″ screen, faster processor, longer battery life and a SD Card slot!

Post-Purchase

I decided to run my spanking new MacBook Air like an iPad on steroids. This meant keeping the OS light and fast. This was also in anticipation of the new MacOS Lion where the boundaries between MacOS and iOS would be blurred. Finally, instead of migrating my files and software over from my old MacBook, I adopted a policy of installing programs or moving data only when I needed to.

I started the ball rolling with a stripped down Firefox browser to maintain the speed. I converted most of the plugin add-ons into native apps running on the Mac. I guess the only reason why I stuck with Firefox was to sync the bookmarks from my browser on my old MacBook. Other programs I installed were; Dropbox to share files, Evernote for note clipping, WriteRoom for writing, and AppCleaner for maintenance. I also installed Notify as a replacement to the Gmail Manager Firefox plugin, as that plugin made Firefox a resource hog.

I was all happy and dandy with the simplicity of it all! There were no folders/files getting in the way and Apps to bog down the system. So in my first week, my MacBook Air became a very focused tool for Getting Things Done!

I was originally happy to use Twitter.com for updates but after a week later, I broke down and installed Tweet Deck with its Adobe Air overhead. I needed to speed tweet and single column solutions like Twitteriffic did not work for me. To catch up on my RSS feeds, I installed Reeder for the Mac. This allowed me to remove the Feedly Firefox plugin I usually use. I rounded all this up by installing Photoshop, Illustrator and Office for Mac.


The Nitty Gritty

1) I have to say that the MacBook Air is a piece of sublime industrial design. Most of you have probably drawn the same conclusion so there is no real point talking about the industrial design in detail. But one thing I will point out, is that the forward sloping wedge section is a huge evolution in the laptop archetype. If anything, the tapered wedge makes this laptop better than anything on the market and worth the “Apple Tax”. This wedge now makes the transition between the tabletop to laptop almost seamless. This also means our wrists do not suffer from the uncomfortable edges of the thicker aluminum Unibody. Regardless, the MacBook Air makes the MacBook Pro Unibody positively chunky.

MacBook Air Wrist Rest

2) The Solid State Drive (SSD) allocates memory like a USB thumb drive or memory stick. This means all data has a 10-20% overhead as compared to a regular Hard-Disk Drive. This is something to consider if you want to see if your memory footprint of your current laptop can fit into a MBA’s SSD. On that note, I’m glad I stretched for a 128GB as the MacOS takes up about 15GB. A MacBook Air with a 64GB SSD would have made me nervous.

3) Those who claim that the 11″ MBA can be a replacement for an iPad, may need to rethink that statement. I carried my 13″ MBA around in a sleeve for a day and it was brilliant weight wise. However, even though it is very portable, it is not a “stand and snack” device, but rather a “sit and use” device. The clamshell laptop archetype is the issue here as opposed to the slate/tablet archetype where you can interface directly on the surface without dealing with a moving hinge. Even though my MBA is a 13″, I would imagine it would still be a difficult task for a person to stand, hold the 11″ laptop in one hand and type with the other.

Macbook Unibody Flaw pop open

4) Unlike the hinge problems of early Unibody Macs, when the MBA stands on its side (on the hinge) the cover does not annoyingly pop open (above). This is quite important as when my old Macbook sits in a carry bag vertically, the open cover picks up a lot of fluff. (Edit: I just had a piece of flesh from my palm pinched painfully between the covers as I was pulling it out of a bag.) The MBA feels like it has a magnetic contact strip that holds the cover and bottom together.

5) Having a USB port on both sides is a very good idea. I now do not have a cluster of cables hanging off one side of my laptop.

6) I had high hopes for the SD Card slot. I had planned for an SD Card to live in that slot to provide for additional memory backup. I even went out to buy the biggest card I could find. To my horror, 1/3 of the SD Card actually sticks out of the slot. That 1/3 is great for pulling it out, but not good for leaving it in there semi-permanently. I wish the slot had a “push-push” type SD card mechanism.

7) I miss having an Infrared receiver. This means I cannot use the Apple Remote Control to manage my slideshows. I still have not figured out a work around yet.

8) I miss the power LED that “breaths” on standby as I often can’t remember if I put it to standby or turned it off. Another issue is that without the LED you would not know if the machine was starting up until screen comes on. Furthermore as the screen takes about 2 seconds to turn on, you would not know how long to hold the power button down for. While the start up is pretty quick about 3-5 seconds, the world seems to go into “bullet time” while I wait for the screen to start up. Lately, as I install more software, the boot up time is starting to get longer and longer. 3 seconds when it was brand new, 5 seconds after my first set of software. 10 seconds after I installed Adobe Air, Adobe Photoshop and Office. Fortunately the shut down time has not change and is still a zippy 3 seconds.

9) I don’t miss the Ethernet slot as I have WiFi. But I would miss it if I did not have another computer with an Ethernet slot to do things like tweaking my router.

10) I don’t miss the optical drive. But I do feel hindered that I can’t install Photoshop from my DVD-Rom. I copied the entire archive on to the SSD and installed it locally. This probably left a huge data gap on my hard drive when I deleted the archive.

11) The “chicklet” keyboard keys are firm and with enough travel for typing comfort. Quite surprising for keys living on such a thin housing. I hope that the keys do not become, like my Unibody MacBook, wobbly with age.

12) Battery life promises approximately 7 hours for the 13”. I manage to get a consistent 6-hour run if I restrict my activities to opening program and closing windows and WiFi internet work. After calibrating the battery, I get my MBA to start fully charged at around 7 hours. If I am catching up on online flash movies, the battery indicator drops to between 4-5 hours. This is still much better than my old MacBook with gives me 3 hours for online flash movies.

13) I mange to get the CPU cooling fan to run while I was downloading and updating the OS. The bottom of the MBA does get warm and even hot in certain areas, but it is not as bad as my Unibody MacBook. The fan sounds like a crowded room, observed from a distance away.

14) The performance of the MBA is really fast and responsive. Programs load faster than my Macbook and everything you heard about the response time of the MBA is true. In a freshly booted environment, Photoshop CS3 takes 5 seconds to load on the MBA, compared to 20 seconds on my old MacBook. App switching on Expose (I had 9 windows/programs open) is instantaneous. Do note that even though my 13” MBA moves faster than my old MacBook, the specifications are quite similar. The Solid State Drive has to be the key-differentiating factor. To date, I’ve not seen the beach ball spin for more than a second and claims that the MBA is an (almost) instant on/load/use system are quite accurate.

15) I’m planning to eventually get Sketchbook Pro installed and see if I can use the track pad as a drawing tablet.

———-

Steve Jobs: What if a Macbook and iPad hooked up?
Steve Jobs: What if a Macbook and iPad hooked up?

The MBA is a worthy addition to the MacBook product line up. The entry level MacBook promises a competitive price, the MacBook Pro sells on performance and the MacBook Air fights on portability. I have always said that Apple, as a market leader, runs a defensive marketing strategy by filling up the gaps in their product line. This allows Apple to protect their range from competitors coming up with niche or credible alternatives.

Depending on the economies of scale, I dare say that the Macbook Air could eventually merge or take over the line of entry level Macbooks. This is because I do foresee that my MBA could eventually take over my old MacBook. Furthermore computing sufficiency and Moore’s Law would likely mean that the majority of consumers would not need a faster CPU for most of their computing needs. Plus Jobs did hint that the MacBook Air was the future of laptops.

I don’t think the MBA will eat into iPad sales nor replace it. Both products have different uses. An iPad focuses on media consumption and a MBA focuses on media creation. Most consumers will be split between the two, with a small group owning both devices. With the next MacOS Lion taking the first steps of blurring the boundaries with iOS, I’m curious to see how far up the MacBook bloodline the iPad “DNA” will go.

All in all, I would recommend the MacBook Air to anyone, and in particular the 13” version. The 13” version is neither much heavier nor less portable than the 11”, however it is far more comfortable to use. One word of caution though, you should carefully think how the MBA, or any Apple product for that matter, fits into your lifestyle. If you already own a number of Apple products (say an iPad and a MacBook Pro), every time Apple introduces a new product to fill in a gap, the usage scenarios will start to overlap more and more. This means Apple products can end up doubling up in use and you could end up paying extra for a feature or function you don’t really need.

Wow! This article has gotten longer than I even expected. I hope you enjoyed my detailed insights on the new MacBook Air and if you have any additional questions, please feel free to leave a comment below?

To me, Design is…

Design Leadership
Dec 22, 2010

A cool video compilation of design quotes from design luminaries as well as the clients of interaction design consultancy Vostok. If only we all had clients like Vostok’s…

Fail Often, but Fail Early

Spaces for Ideas
Dec 20, 2010

It is with a heavy heart that I have to announce that I have decided to put the Spaces for Ideas Collection 2 on hold indefinitely.

After taking a hard look at the new prototypes, I am unable to get the design and marketing mix right. The cost to make the Story Book and Iteration Book is not economically viable in the volumes I can afford. Initial user feedback have also supported this by highlighting that the selling price vs. product offering is just not compelling enough.

The reality is that launching products into the market is a calculated risk. If I had the funds, and this is all self-funded, I would trust my gut and launch the product. But this time I don’t have the funds, so my gut says no.

This second collection is by no means killed. However this time I am going back to the drawing board for a complete rethink and redesign. I am planning to bring in some help to see where I can take the range. Often it takes a fresh set of eyes and perhaps a different angle to get the mix right.

I’ve spent so much time on this project that it is criminal. I could have gone on and on, but I’ve hit my self imposed dateline and it is time to pull the plug. I’m contented that I’ve covered almost every possible iteration and have the many mock-ups and prototypes to document my process. Mock-ups cost far less than a production run, and as they always say, fail often but fail early.

The Space for Ideas brand will continue with the Expandable Sketchbook being the brand’s only product for the time being. I have by no means exhausted all possible sales channels for the Expandable Sketchbook, and the awesome December sales figures tell me that demand for this product remains healthy.

Interestingly, as I’m about to publish this post, I feel strangely liberated. Closing this project has freed up much or my mental capacity and a weight off my shoulders. This also means I can focus on other aspects of Design Sojourn’s business such as consulting and training. If anything, this is the reason why I had to go through this whole convoluted but enjoyable process. You should try it sometime!

Why Do So Many Designs or Products Look The Same?

Design Articles
Dec 11, 2010

This article was originally published on Yanko Design and is reproduced here for reference as well as for Design Sojourn readers that do not frequent that site.

I’m surprised to see two similar designs have won the 2010 iF Concept Award. The Easy Needle (left) and the Ppin Needle (right) were both created by students from Zhejiang University in Hangzhou, China.

Here are another pair of ideas, the e-Cart on the left and the Saving Cart (which won an iF Award as well) on the right. Both concepts seem to revolve around the idea of converting kinetic energy into stored latent energy as the trolley gets pushed around by a shopper.

Time and time again we see it, and we often wonder why designers (assuming they work independently) seem to come up with similar design solutions? I thought it would be a good exercise for us to understand and be aware of the conditions that could lead to similar design solutions.


Working with Similar Design Briefs, or Briefs that Want the Same Thing.

One of the biggest reasons why we have similar products is that these designs come similar briefs. There is a good chance that the designs for the needles came from a studio project when the lecturer asked the students to design products along a similar theme. I noticed the students came from the same university.

Along these same cognitive lines, designers could be faced with briefs requesting an Mp3 player that is just another “iPod, but better”. Though such briefs are not as common as they were five years ago, designers need to ensure they create a better design brief by challenging assumptions and focus on identifying objectives or problems.


Overly Limiting Design Briefs

While I believe in the freedom of a tight brief, a limiting design brief is another condition to be watchful of. A good example is when you are developing tried and proven products and the client asks you to just “design something nice on the outside”. Sometimes it may be no fault of the client, especially when there is a huge mechanical component. They simply just do not understand and it is your job to use design to reconcile it.

Clients requesting or limiting design activity to things such as a design refresh, body or face-lift with little or no architectural change can result in similar looking products. While not something every designer cherishes, this is unfortunately the bulk of most design work in consumer electronics and probably why many products look very similar in that industry.

Often it is about managing expectations. Many clients may not be aware of the outcome, but are only limiting the design activity for purely financial reasons. They may also naively think that a design is about “skin deep” aesthetics and by just changing its look, will give them a new product.


Working with Similar Processes

Broadly put, working rigidly by using a similar design process or methodology could result in similar looking designs. A good example is in university design courses that have a more technical or mechanical approach to design refinement. Though not necessarily a bad thing, their graduates often run very similar looking portfolios with technically resolved solutions.

Another angle we can look at is in a studio environment lead by a strong individual that has a distinct way of working or visual style. Luminaries such as Karim Rashid, Marc Newson or Philip Starck have distinct visual styles you can spot instantly. This can also happen in smaller more traditional design consultancies that are lead by a strong creative director who encourages the team to approach problems in a certain way.

That is why it is always important to challenge, vary or tailor our design processes to fit a particular design problem.


Designing Lower Complexity Products

Lower complexity products, which some designers also call low or no tech products, may lead to design solutions that are quite simlar. The reality is that many of these products were invented years ago, and the functionality of such products are tied to its construction. Things like the needles (above), cutlery, plates, furniture, lamps toothbrushes are so straightforward and simple to make that it is challenging to do something different. I am constantly amazed by designers that can continue to create fresh designs from such simple products.

Sometimes the simpler a product, the more difficult is becomes to design. A small mistake can be amplified many more times than it normally would.


Working with Similar Visual Stimuli, or a Popular Visual Style

It is a dangerous mistake for new designers to look for inspiration like magazines. Looking at other products for a market competitive study is fine, but when it comes to inspiration, you will very likely reproduce designs that are similar.

I remember when Apple introduced the first iMac with their range of transparent bubble gum colors. Suddenly every product in the market was transparent bright blue or orange. Designers were just sick.

But designers were not cured. The same story followed with glossy white or black materials, and more recent geometric designs with the promise of simplicity stamped right on its metal body.

I’m glad to see that things are starting to change, however I still get nervous when I hear clients wanting to be the Apple of the “X” industry. More specifically, they want their products to reflect the same Apple look and feel rather than adopting the visionary and risk management style of the company.

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So there you go, four possible conditions that could lead to similar looking products or designs. Do you have any more to share? Have your say in the comments below. I hope you enjoyed reading this as much as I have writing it, and I’m looking forward to reading your comments.

A Tasty Finlandia iPhone 4 Cover could be Yours!

This give away is officially over! Winners will be contacted directly.

Finlandia iPhone 4 Accessory

Christmas comes early for all Design Sojourn readers! It is indeed the season of giving, but more on that later… (heh-heh)

Avid Design Sojourn reader and multidisciplinary industrial designer Juho Viitasalo was very kind to send over finished samples of his design work for Tunewear. Called Finlandia, they are a range of iPhone / iPad covers inspired by nature with a Nordic twist. The iPhone 4 version was recently launched in September 2010.

With Kickstarter fever still going strong, and my own Spaces for Ideas Collection 2, design entrepreneurship is probably at the top of every designer’s mind.

Therefore, I thought you would be interested in an interview with a designer that took that chance and chased his dream of designing and realizing his own product. I had planned to interview Juho but he beat me to it with a nice email introduction about himself and his work.

I’m born in Finland. I’ve lived and worked in Japan for five years this time. I’ve also lived here before. So, I can speak, read and write Japanese. Right now I’m in Osaka where I work at a company called Propex.

I studied industrial design in Lund (Sweden) and Copenhagen (DK). Lund University and Danmarks Designskole. I also speak Swedish. Besides Finnish and English.

Previously I have been involved with design at NASA and Finnair among other places.

Finlandia series was born when the owner of Tunewear (Hideki Francis Onda) and I decided to do something together. Tunewear already produced iPhone accessories and our idea was to create a new product family to compliment their other products. With a Nordic twist.

I came up with a concept of iPhone cases with colorful patterns that are created using only one single graphical element. These patterns could be made into various other Apple accessories too.

I also created the stories behind the patterns. All are tied to Finnish design tradition and culture.

I am intrigued by the interchange of physical form and graphical elements. This series is a good example of that interchange.

Finlandia Series is a family under Tunewear’s eggshell brand. The patterns are now on iPhone 3GS and 4 and iPad cases. They are sold in about 10 countries with Finland being the latest addition!

I have a lot of ideas in the pipeline that involve the physical form and graphics.

I guess I should add that I worked together with a package designer in Tokyo and Tunewear’s staff in Hong Kong to make the products become reality.

Also I must mention that the white cable winder is not my design. It is a standard Tunewear item they wanted to add into the package. The 3GS cases did not have the cable winder and that made the packages slimmer.

You can find Juho on his website and also on Twitter too.

I would now like to turn this interview into an open discussion to include all Design Sojourn readers. One of the most important things for a design entrepreneur is good constructive feedback for his work. So please do leave a comment or question below for Juho? He will stop by from time to time to answer your questions.

Here comes the fun part. To encourage your feedback, I have 5 of Juho’s Finlandia iPhone 4 cases to give away! Here is how you can score one:

1) I’ll be randomly selecting one comment to this article and giving that author/reader a Finlandia case! This selection will happen on the 8th of December and again on the 15th of December. So if you leave a comment here you have 2 chances to win. By the way, every comment counts so come back frequently to chat?

2) Leave a comment on this article on Design Sojourn’s Facebook page. The winner will be randomly selected on the 8th of December. You have 1 chance to win and don’t forget to “Like” us?

3) Commenting and/or retweeting this post on Twitter with a #finlandia hashtag. The winner will be randomly selected on the 15th of December. You will have 1 chance to win.


4) Finally I need some feedback too, help! Don’t you guys have anything to say about my new Spaces for Ideas prototypes? I’ll be randomly selecting a winner on my Spaces for Ideas Collection 2 article on the 8th of December. You will have 1 chance to win.

To be fair to everyone, there can be only 1 winner. You can increase your chances of winning by commenting at all 4 places. I will be contacting and announcing all winners as soon as the selection is done. I will also be randomly selecting the covers for you and shipping them to you for free. That all folks, don’t wait and start commenting away now!

Edit: Strange. Either you guys don’t like to leave comments or don’t want the covers!!! No matter, I’ll just select a few DS readers randomly from all my previous articles for the give away. Will be contacting you directly so do stay tuned! These includes the re-tweeters as well.

This give away is officially over! Winners will be contacted directly.