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About Time Someone Redesigned the Plug!

Industrial Design
Dec 10, 2009
7 Comments


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As our evolving electronic equipment gets thinner and smaller, the biggest thing these days is the power brick and wall plug. This forgotten object lacked much attention until Min-Kyu Choi presented his redesign during his RCA graduate show.

The cleverly simple design folds beautifully into a 10mm thick object no thicker than a Macbook Air. Choi is quoted as saying “The MacBook Air is the world’s thinnest laptop ever. However, here in the UK, we still use the world’s biggest three-pin plug”.

While the flap looks a little flimsy and the 2-pin swivel weak, we can easily overlook these shortcomings when we consider the completeness of Choi’s design solution. Both the multi-plug adapter and USB charging slots are wonderful product extensions that complete his design story. Well done!

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    • Comments

    Shang Lee
    Dec 11, 09 – 6:24 pm

    About time indeed!!

    Phil Champ
    Dec 15, 09 – 12:17 am

    A Very nice concept! does it work fully? is it manufacturable? does it meet current electrical regulations in the UK? and finally where can I but them?

    Nice work

    Joe H
    Dec 15, 09 – 10:09 pm

    Fantastic design, also looks aesethtically pleasing. Could be a big winner, I would buy one.

    arun
    Dec 16, 09 – 10:56 am

    very cool…

    ankit khare
    Dec 16, 09 – 11:01 pm

    Really a very good design n hope it functions well too.
    Would like to see if it can be made more compact further.

    Duncan
    Dec 17, 09 – 12:08 am

    Very nice design. Simple and clear. Next project: redesigning the socket!

    wendren
    Dec 17, 09 – 12:08 am

    Brilliant!


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