ABOUT


Aug 07, 2008
15 Comments

Design Sojourn was founded in 2005 as a means to exist virtually on the confluence of Good Industrial Design and the Internet. Design Sojourn has since become a leading web authority on design strategy, design research, design management, good industrial design and design thinking.

At the end of September 2010, almost 5 years after Design Sojourn was founded, the Brand evolved into a multidisciplinary design consultancy that focuses on creating next generation strategic design propositions that go beyond products, and into services, systems and processes.

Design Sojourn is based in Singapore and is supported by strategic partners from Singapore and around the world.

Our services include:

1) Holistic design strategies that include user-centered design research, business strategies, commercially savvy design languages, and innovative multi-disciplinary design solutions.

2) Well-articulated design thinking programs underpinned by deep user (customer) research and a passion in crafting creative environments in organisations through training and education.

3) Cutting edge industrial design anchored on a creative process built around the tenets of joy, functionality, and simplicity.

We have consulted for organizations such as Singapore Tourism Board, Khoo Teck Phuat Hospital, SingHealth Academy, Dell, The Chilli Boutique, e2i (Employment and Employability Institute), Design Singapore Council, Yanko Design, Ngee Ann Polytechnic, Sumajin, and Philips Design. We have also collaborated with the online presence of brands such as Ogilvy’s 360 Digital Influence team, Feng Zhu Design, HP, and Nokia.

Our agency’s experimental and entrepreneurial products (iPoor, The Un-p3 Project, and Expandable Sketchbook) have been featured and exhibited in the Sydney Morning Herald, Home and Decor Magazine, NotCot, Mocoloco, IDAsia.org, Yanko Design, Engadget, and the Singapore Design Festival.


DT-partner
Design Sojourn is a Partner with the Design Thinkers Group.






About the Team



Brian Ling

Design Director | Design Strategy and Industrial Design
[ Linkedin | Personal Portfolio ]

Brian is a multidisciplinary Design Leader with more than 15 years of experience leading strategic design programs that drives successful Brands, Fortune 500 businesses, and Government Institutions such as GE, Philips, Nakamichi, Flextronics, Ericsson, Hannspree, and HP. His passion is in helping organisations leverage on Design Driven Innovation to make people’s lives better.

His designs, or those by the teams he has led, have been recognized with prestigious awards such as: The Singapore Design Award – Silver (2010), 2 Red Dots in Product Design (2010 for HTS8160B, 2005), Chicago Athenaeum Good Design Award (2007), 2 CES Innovations Award Honorees (2007), Red Dot Concept Award (2006), and a “Merit” in the Young Professional Designers Award (2002).

These designs have been featured in T3 (Lumos, HTS9520, HTS9140), Wired Magazine, Home and Décor, Engadget China, Yanko Design, and exhibited at Singapore Design Festival (2007) and 20/20 Product Design (2004).

He was formally a Senior Design Manager at Philips Design leading their global portfolio of home cinema/entertainment products and Head of Industrial Design at Nakamichi. He founded and currently runs Design Sojourn, a strategic design consultancy.




Jackson Tan

Creative Director | Branding and Communications
[ Black Design | Strategic Alliance Partner ]

Jackson Tan is a Singaporean artist, designer and curator. He is a a co-founder of :phunk studio, a multi-disciplinary art & design collective. He is also the creative director of Black Design, a creative communications agency.

He has worked with clients such as MTV, DesignSingapore Council, Discovery Channel, Peranakan Museum and Nike. His works have won recognition in international award shows such as the British D&AD, American Center of Design 100 Show, Promax Asia, Asia Media Design Awards and The Creative Circle Award.

As a curator, he has curated a number of landmark exhibitions, including “20/20″ (2004; London Design Festival 2006), an ongoing showcase that charts the paradigm shift occurring in Singapore’s creative landscape; “Utterubbish! A collection of UseLess Ideas” (Singapore Design Festival 2007), an exhibition featuring sustainable design by over 30 international design presentations; and “New Wave – Singapore’s Contemporary Design Culture” (Center for Creative Communications, Japan, 2008).






What can I do from Here?

If you would like to work with us please do not hesistate to email brian[at] designsojourn.com. Or hit up the Contact button for a no obligation chat?

Alternatively, if you are just getting started on Design Sojourn or would like to get to know me better, there is a selected list of my best articles in the Resource Articles section.

Finally, if you are interested to keep track of my adventures, do sign up for our free newsletter and get convenient updates sent right to your inbox.






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Comments

olls
May 24, 06 – 9:37 am

Hi there.

I stumbled upon your site whilst reading the Core77 discussions this morning. Good stuff.
From your posts, i presume that you are working in Singapore?
How do you keep that passion for design going?

Cheers.

Design Translator
May 25, 06 – 11:00 am

I write blogs! Nah just kidding! Its actually just one of the things I love to do. But I find my love and passion for design keeps going with work and interests in areas both related and non-related to design. The smallest thing inspires me. The trick is to keep your mind active and open to ideas, a rolling stone gathers no moss as they say.

Here are some of my other activities found online:

Founder of the Asian Industrial Designers Forums: IDAsia.org

olls
May 29, 06 – 11:10 am

hahaha.
is that your kid? he’s pretty adorable!!!
how do you find all that time to do all that stuff.
actually, my time after work is taken up by sports. so yea. LOL.

btw, what do you think of the industrial design scene in Singapore?
good? bad? won’t last? still being led by manufacturing?

Design Translator
May 29, 06 – 12:06 pm

Thats the thing I have no time! But I personally like things varied, as it keeps my brain juices flowing in all directions. Actually I have become a much more effective and efficient designer with a variety of interests and pursuits.

The industrial design scene here in Singapore is just at the cusp of its next big move. There are signs that its slowly evolving. However the majority of products designed are still led by a manufacturing mindset, but its starting to move in the right direction slowly but surely.

Singapore is sort of at the stage when Japan crossed the threshold into an innovation mindset when it realised that it can’t cost down or copy and improve anymore. There is a huge push for innovation in products designed in Singapore for the global market. Unfortunatly the road has been very bumpy and still long in terms of a change in mindset.

olls
May 29, 06 – 12:29 pm

being fairly new to the ID scene in Siingapore, i feel as if its stuck in the mud at this point.And i’m at the cusp of really wanting to leave the industry even though i’m just starting out. lol.

if Singapore really wants to become a design hub so to speak, shouldn’t it really focus on improving the quality of life through Id rather than bringing in BIG names to promote various design events? no doubt Singaporeans need that exposure and its been pretty good so far. but how can we say that we want to turn SG into a design hub when even the most basic levelof public transport (eg buses) are not decked out to be disabled friendly ?

Design Translator
May 29, 06 – 6:09 pm

Hahaha, thats where bureaucracy comes. Its pretty difficult as Design Singapore Council has no control over these other aspects.

As you are new in the field, I suggest to give it a chance, and email me if you have any more questions!

Ralf Beuker
Jun 01, 06 – 5:49 pm

Hi DT,

great to see another blogger dedicated to push the design profession to a more business and therefore (street) customer focus! Your insights are highly appreciated.

If you should be interested what some 30.000 visitors/month find useful on my blog on >Design Management

Ralf Beuker
Jun 01, 06 – 5:56 pm

… seems the message has been garbled somehow ;-( Actually the link to my blog is: http://www.design-management.de (written in English :-)

Cheers, Ralf.

Jimmy MacDonald
Oct 09, 06 – 5:24 pm

Thank you very much for your excellent coverage of 100% East. Many of the images are fantastic and we were wondering if we could use them with your permission. Full credit will be given to DS for images used.

I tried emailing you with no success. If you could forward me your Tel/Mob no. I would like to give you a call.

Kind regards,

Jimmy MacDonald
Event Director & Co-founder, 100% East

Tel +44(0)20 7739 5561
Mob +44(0)78 5550 1471

christopher moses
Apr 19, 11 – 12:41 pm

I love your work and would believe there’s so much to learn from you. i would like your articles and publications sent to email address provided above.

thanks
Chris

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