Apple, you are a STUD!

Industrial Design
Feb 26, 2009
2 Comments

Apple customarily comes late to the game, sitting and watching and then releasing its own, usually better, take on the current offerings. If Apple went to a party, it would turn up last and leave with the hottest girl there.

Via: Anders Ramsay via Wired

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yan
Feb 27, 09 – 12:58 am

could not agree more.. i think i read somewhere in your blog.. about being first and last in marketing a product..
question : how late should one go ? how you know the party isnt over yet ?

cheers

Steveo
Feb 27, 09 – 2:04 am

Yan you are asking one of the magic questions. The answer is dependent on so many variables.
Having market knowledge thru research and instinct helps but does not guarantee success. Sometimes the intangible qualities play a major role in how a product or service is received by the buyer/ end user. What a designer may believe is late the market may believe is perfectly timed.

Okay I agree with most of Anders’s statement. Can someone supply a few examples of Apple being late to the game? I may have perceived their solutions so superior that I did not recognize what was introduced before the Apple offerings.

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