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	<title>Comments on: Be a Better Designer 7: Write your own brief</title>
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	<link>http://www.designsojourn.com/be-a-better-designer-7-write-your-own-brief/</link>
	<description>The Business of Strategic Industrial Design</description>
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		<title>By: Design Sojourn &#124; Strategic Industrial Design Blog &#187; How to avoid &#8220;Mental Masturbation&#8221;?</title>
		<link>http://www.designsojourn.com/be-a-better-designer-7-write-your-own-brief/comment-page-1/#comment-61972</link>
		<dc:creator>Design Sojourn &#124; Strategic Industrial Design Blog &#187; How to avoid &#8220;Mental Masturbation&#8221;?</dc:creator>
		<pubDate>Wed, 16 Jul 2008 15:08:30 +0000</pubDate>
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		<description>[...] Write your own design brief. I have already written about how great a design guide the brief can be for a designer here. Do have a [...]</description>
		<content:encoded><![CDATA[<p>[...] Write your own design brief. I have already written about how great a design guide the brief can be for a designer here. Do have a [...]</p>
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		<title>By: Design Translator</title>
		<link>http://www.designsojourn.com/be-a-better-designer-7-write-your-own-brief/comment-page-1/#comment-4920</link>
		<dc:creator>Design Translator</dc:creator>
		<pubDate>Wed, 31 Jan 2007 12:40:18 +0000</pubDate>
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		<description>Hi David,

Actually this is quite true.  A brief sets up boundaries, however if it is not liberal enough or wide enough, it could end up limiting rather than facillating the correct design solution.

Thanks for the great feedback.</description>
		<content:encoded><![CDATA[<p>Hi David,</p>
<p>Actually this is quite true.  A brief sets up boundaries, however if it is not liberal enough or wide enough, it could end up limiting rather than facillating the correct design solution.</p>
<p>Thanks for the great feedback.</p>
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		<title>By: David Carlson</title>
		<link>http://www.designsojourn.com/be-a-better-designer-7-write-your-own-brief/comment-page-1/#comment-4915</link>
		<dc:creator>David Carlson</dc:creator>
		<pubDate>Wed, 31 Jan 2007 11:54:38 +0000</pubDate>
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		<description>At least in Sweden, the lack of knowledge concerning creating good design briefs is, in some concerns, holding back successful and attractive products. I good design brief must have (except for the technological details) a good sense of visionary thinking and knowledge about what is happening in the surrounding world. Unfortunately not all design directors have this kind of mind set...</description>
		<content:encoded><![CDATA[<p>At least in Sweden, the lack of knowledge concerning creating good design briefs is, in some concerns, holding back successful and attractive products. I good design brief must have (except for the technological details) a good sense of visionary thinking and knowledge about what is happening in the surrounding world. Unfortunately not all design directors have this kind of mind set&#8230;</p>
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