Plurking or Twitter : Bouncing around on different projects.

Useless Stats on Who Will Buy the iPhone

Industrial Design
Jun 12, 2007

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It’s that infectious Apple marketing engine at work again. This time the Solutions Research Group has caught the bug by releasing a very nicely designed statistical layout on the type of people who will plans to buy the US$499 iPhone. The interesting thing is, to date is nobody except Apple, has seen, played or used the real thing. Yet, if you belief the numbers, Apple has pulled off an amazing coup by getting these demographics to chase a dream.

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We received a series of graphics from Solutions ResearchGroup showing the profile of people who are interested in buying the US$499 version of the Apple iPhone. The information comes from Digital Life America, SRG’s independent syndicated trend study. The results are based on an online survey of American consumers in May 2007 (1,230).

That my friends is the power of 360 degree branding. If we only could equally design products that has such a powerful consumer pull?

Via: Darla Mack

Wacom Bamboo: It’s all in the name?

Industrial Design
Jun 07, 2007

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I’ve always been a fan of drawing tablets though I have the toughest time getting my drawings right by using it. I’ve even written extensively on it, comparing the differences of sketching in a traditional sketch book, to sketching on a drawing tablet and finally on a tablet pc. Thus when the Wacom Bamboo tablet was launched, targeted to the non-graphics market such as business professionals and home users, it sparked a great interest and a little worry if it might make my very expensive Intuos3 obsolete.

Like its namesake, Bamboo is extremely versatile, unlocking powerful pen-based features found in current operating systems, especially Microsoft’s Windows Vista, for freehand writing, annotating and navigating on computers.

However i did find a disconnect with their product name and design, sparking my curiosity of the story behind its industrial design roots.

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Designing for Overcoming Information Overload

Industrial Design
May 31, 2007

Check out Hackzine’s video blog on how this (apparently famous in his field) blogger named Scoble reads 622 Feeds a day. It’s interesting to see in today’s internet environment, the deeply wired net surfer has to deal with the fact the blogs and post feeds have risen into the realm of information overload. If you don’t really know what a feed is it’s that orange cube and rectangle blue box on the right. You can get more information in my “What is RSS?” post.

“Verbal Design” (actually Copywriting) as I shall call it, can play an important role on getting people to cut through the junk and get to the good stuff. I see this is very similar with the struggles designers have when creating designs to stand out in our market place of visual form overload.

Take a look at any of your electronics chains K-Mart, Wal-Mart, Circuit City, or Best Buy and you are faced with row after rows of products that, at a glance, look the same. The few points Scoble brought up in this interview can also apply easily into the realm of design strategy. Here are some of his more salient points:

1) A header that attracts or is important to me: Read a good looking product design.
This is the acid test. No matter the BS a designer can spew about his/her design if its crap, I’m sorry its crap. We as designers have to be honest with ourselves first if not we can cheat the client, but honestly it will be our downfall.

2) Who it’s written by?: Read which brand is it made by, or anyone famous designed it?
The power of branding and a branded designer can give designs that extra edge it needs to beat out the competition.

3) Information I want to pass to my readership: Read know your target market and what appeals to them.
Similar to design of written text, knowing your target market well can help position your product design in a way that better appeals to that reader/buyer etc.

Do check it out the rest of the video to see the interesting similarities and how people adapt to filter out the junk that comes from information overload. This is great for blogging as well! Wow killed 2 birds with one stone today!

Via Weblogtools

Yves Behar on Design in 2012

Industrial Design
May 24, 2007

This is an interesting presentation by Yves Behar from Fuse Project on designing in the near future. He talks about his work with Swarovski, his controversial Leaf Lamp with Herman Miller and the One Laptop Per Child project (my favorite discussion topic!)

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Brionvega’s Latest

Brionvega, known for its very esoteric consumer electronics, launched their latest LCD+DVD player called Alpha at the recent Milan Design Week.

I have always been a fan of Brionvega’s strong design language, and the ability to use design to make a difference in the competitive CE market. Unfortunately this time, even though the design language has a consistent feel, I find that they did not seem to get the product right.

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Is China the Only Copier on the Block?

Industrial Design
May 23, 2007

As a follow up to my recent post on “Why does China copy designs?”, and enlighten reader has pointed out to me that China is not the only one copying “following” and improving in the design world. Reputable European brands seem to do the same as well. Check it out after the jump.

Thanks to Ed. C for the heads up and links.

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An Apple Rant but Really Much Ado About Nothing!

Industrial Design
May 16, 2007

I bumped into an article at the Design Observer titled: What If Apple Is Bad for Design? and was first excited but quickly became seriously appalled. It was poorly argued, very disjointed, and really a huge fuss over nothing. I’m also surprised as the author is apparently supposed to be a fairly decorated writer.

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Samsung NV10 Review

Industrial Design
Apr 28, 2007

The Samsung NV10 digital camera is a sublimely designed camera that really considered all the past joys of manual cameras packaged all in a brilliantly retro styled hedonistic black housing.

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The SmudgeGuard

Jeannie Lit, a stay-at-home mom turned inventor, refused to give up after a failed business, and went on to develop this wonderful writing protector for left handers! If you are like me, suffered through pencil smudges with a lot of frustration, you might like to try this product out!

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Hands on the $100 Laptop

Industrial Design
Apr 13, 2007

Unfortunately I am not so lucky. That lucky person that got his hands on one is Paul Stamatiou. Ah what I would have to give to own one or even the experience of playing around with one. I have written a lot on my great interests of this little world changing product, its launch here and about one of its sponsors here, unfortunately after reading the write up, I came away with mixed feelings of this product’s supposed noble purpose.

Before we go on, here are some of the more interesting images sourced from Paul’s site (Thanks paul!):

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Figure 01: The only children’s program that comes pre-loaded, a music making machine.

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Figure 02: A product with hinge, wait for kids are you sure???

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Figure 03: Nice size for kids, but sketching on that large track pad? For little ones developing their hand eye coordination?

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Figure 04: Networking layout plan for other OLPCs in the local area.



Now that we got the eye candy out of the way we can discuss the serious stuff, which are the strategies and thinking behind this product.

1) Its a Closed System.
Wait a minute. Its Linux based operating system, but it’s designed to be a “close system”? I can see the potential security issues solved, but this sounds to me like my iPhone vs. Symbian and open/closed operating system discussion all over again.

I’ll probably spare you dear reader and skip over the gory details, but consider this, together with Apple’s iPhone, is this a sign that the potentially significant products of our near future are all somewhat focused products? As my design blogger friend csven lamented before “it’s the dreaded internet appliance all over again”.

Are convergent products dead, and products that focused to a few specific tasks the key to our future consumer environment? Have our consumers signaled or realized that they prefer simplicity and are happy carrying a bag of many products? But hey it can be argued that the OLPC and the iPhone do actually do a few thing, then perhaps its not multiple convergence but more of a situation of “logical convergence”? Think about that?

2) Its not sold or open to the general public.
What’s worst if a unit falls into the wrong hands, it apparently can be remotely disabled should that unit be detected online. Does the thought of this even remotely worry you about privacy? Anyway I digress.

Let’s for a moment take a step back from this discussion and objectively look the OLPC’s strategy of ensuring all children, especially from the poorer 3rd world nations, will have access to computers. So with such a noble cause I find this limitation very strange.

Sure the potential volumes of the OLPC are potentially in the stratosphere, as the population of the developing countries far surpasses that of the developed countries. But why limit it to only the 3rd world developing countries? Would making it a general release product only increase the volumes even more and allowing a greater chance of hitting that elusive $100 dollar target price? Why waste money then policing the product and potential black market activities, when the advantages of releasing it to the general public will curb such issues. Not to mentioned ability to increase awareness to the general public of the plight of the 3rd world countries?

Think about it, why not even sell it to the general public for double the price and thus have the ability to give away or donate a free set to the needy? Heck I would not mind paying $400 for this product, if I get to donate 3 free sets to a needy cause?

Finally this has a larger social issue that just floats under the radar. Its a kind of a reverse of the usual “those that have and those that have not” social discussion. I think situation needs further discussion that far surpasses the scope of this one we are having here.

3) OLPC is a product for kids.
I have a great connection with this issue, particularly because I have fatherly duties these days. As this product seems to operate as a close operating system, I find it defeats the purposes of a product targeted to children.

Many young children learn while they play, and the best way to learn and explore is to play in a free and unconstrained manner. That’s why toys like Lego or Mr. Potato Head are so popular and everlasting with children, and why designing toys is such an extremely difficult task. If you look at the list of included software and lack of flexibility in installing programs the child needs, the interfacing of this product don’t seem to be well considered. I’m sure we can argue that this is not a toy. But at that young age, which this product is targeted to, would they not treat objects as toys anyway? Otherwise how will we engage the child to use this product? Thus I think with this reasoning I do think they got the form factor and color correct but not the software interface.

You can also argue that the product connects to the Internet, and thus by default flexible as the internet is endless. However this results in a whole host of other problems. How would parents control what the child sees or downloads on the internet? What about online chats? If the product goes thru an OLPC controlled server, portal or RSS feed, who decides on the content of that portal? Information of these aspects of the OLPC internet applications is currently sketchy at best.

If you look at the hardware specifications this product has, it looks even more unconsidered for children. I would have expected a touch screen display for drawing and navigating tactilely. But what do we have instead is a small a track area where children are expected to draw. (See figure 3) That’s fine for adults as it’s basically a finger on a large track pad, but I worry with the little ones where their hand/eye coordination still being developed? Also it seems that you can use a stylus on this large track pad, but then is this not similar to the disassociated drawing skill designers need to develop when working with a PC and a drawing tablet? Perhaps I’m biased but this would have been an ideal situation for a “Magna-doodle” or “Etch-a-Sketch” type functionality to be added to this product.

Finally I just shudder at the thought of that multi-directional hinge. I’m sure that they could build it pretty strong, but kids do get up to amazing things with their surroundings, and I really do see this hinge snapping like a twig as an 8yr old walks thru the bush back home.

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Please note, even though I am critical of this product at this stage, I am in no way demeaning the super human effort that all parties involved undertook in creating it as its very easy for me to be an at arms length chair spectator. However the cynical side of me can’t help thinking of what the advantages of the software and internet setup would give to one of this project’s biggest sponsors.

Of cause some of this hardware issues could be due to the compromises of component costing, but I think the compromises need to be tempered and managed thru the eyes of the primary user which is the child.