Dell Inc.

May 23, 2012

The Dell project team jointly agreed that Design Sojourn was the best consultancy for the job as their proposal was backed by a clear reasoning and design process. We valued this process, as it was instrumental to the success of this project.
– Ken Ding, Director Dell Experience Design Group.

Project Scope:
The Dell Experience Design Group in Singapore engaged Design Sojourn to develop a business process methodology, through the use of User-Centered Design techniques, that would allow the Group to communicate the reasoning behind their strategies and design decisions to their senior management in the USA.

Deliverables included interviewing stakeholders and identifying their needs, business process analysis, business process design, and the creation of an extensive set of master benchmarking templates with a consistent visual identity.

A small sample of the business templates developed for Dell.

The highlight of our activities was applying Design Thinking through a number of in-depth qualitative interviews that identified the needs and operating environment of the team members servicing all Dell lines of businesses. These businesses include Desktops, All-in-One Computers, Laptops, Scanners and Printers, Displays and Accessories etc. These interviews lead to insights that inspired the design of a new business process.

Status: Completed (April 2011 to June 2011.)

Competence: Business Process Design, Design Thinking and User Centered Design.

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Nov 26, 15 – 10:07 pm

It depends on whteher you plan on purchasing it online or at your local electronics chain/store. I’d first visit a few local electronics stores like best buy /circuit city first to view the tvs in person. Don’t be quick to judge the picture quality of the sets because most of the time they aren’t properly calibrated so you won’t be able to tell if they are projecting accurate color and contrast. Play around with the settings and have the sales people help you. Once you find the one that you like you can either purchase it there or look on sites like and for better deals at online retailers.

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