Comments on: Design Thinking or just Thinking?

By: csven

csven — Wed, 12 Nov 2008 17:09:41 +0000

fwiw, I stopped by the Core77 forum and noticed Chris (“CG”) had posted a thread “Democratizing design at P&G” – http://boards.core77.com/viewtopic.php?t=17181) with a link to a relatively old BusinessWeek article about Design Thinking. Nothing new there and I’m somewhat disappointed that he would post that article at this relatively late date as if it were new, but the next comment links to a new Wall Street Journal article, “Businesses Take a Page From Design Firms – http://online.wsj.com/article/SB122608904288009265.html) which is worth a read.

All this, however, led me back to the BrandWeek article and there’s a comment posted which I thought well worth reading since it touched on some of the mistakes in these articles and on the idea of “designing companies” (which is the same idea I discuss in the Steve Jobs entry linked above). Unfortunately I’m not seeing *any* comments on the article now so I can’t be specific, but I’d recommend people stop by to read the comments (there were only two at the time).

And agree with Brian … who will have decide if “DT” is something he can leverage for his own nefarious gain ;) … the comments here have been good to read.

By: DT

DT — Wed, 12 Nov 2008 14:04:06 +0000

Absolutely great comments guys, I am reading it all and love your feedback! Thanks for taking the time.

By: soumitri

soumitri — Tue, 11 Nov 2008 03:32:15 +0000

as designers we borrow ways – or import ways of thinking that we encounter elsewhere – in the world

so design thinking – as an act – need not be unique. but what may be unique is the way we function in a situation where uncertainty abounds; so design thinking is the ability to visualize realities/ situations/ solutions where problems miraculously disappear. ( only to reappear when the product needs redesign)

http://campaignprojects.wordpress.com/

By: Gunter

Gunter — Mon, 10 Nov 2008 12:39:21 +0000

Design Thinking – Designers are Thinking – Behaviour of Designers Thinking…
i def. think we have a different behaviour in our projects and works than business managers…at least myself in the xxl urbanism field it has a lot to do with idealism –
“how do i make a change in my projects”
“taking in different disciplines, sharing them and using them to get to a fast result” “projectdriven”
“borders are not counting”

i really think we as Designers should FIRST define ourself better and than speaking about how this could influence the Business side and making this much more clearer, cause all this buzzing makes it worse than ever and leaving just a hot bubble – same with words like “sustainability” or “ecocity” – as long as we dont fill these words with visible projects and bottom up design activism it will keep like this

By: asango

asango — Fri, 07 Nov 2008 18:00:11 +0000

At what point are we going to admit that PRODUCT DEVELOPMENT is about detailed oriented people with the ability to look at the big picture working hard to make good products?

Its not about a easily packaged ‘process’ that managers/director/trend-whores can shelp to any firm/company/oem that buys into their wiz-bang words.

I agree with Marc about management grasping at straws.