Comments on: Experience a Brand for Real http://www.designsojourn.com/experience-a-brand-for-real/ The Business of Strategic Industrial Design Sun, 14 Mar 2010 16:25:37 -0700 http://wordpress.org/?v=2.9 hourly 1 By: DT http://www.designsojourn.com/experience-a-brand-for-real/comment-page-1/#comment-62949 DT Sun, 14 Dec 2008 07:39:43 +0000 http://www.designsojourn.com/?p=966#comment-62949 Hi Raph, Thanks for your comments. I think concept stores still have a role to play, but with outfits such as Borders who already have a host of stores, creating your own experience wont really do much as their business model is based on a direct sales model. Other brands like Nike or a consumer electronics brand like Samsung spending the extra money on a branded store has a lot of value. No only in branding but as part of an overall strategy to push up in the price points towards premium level. These days with the onslaught of low cost brands, companies are finding it hard to compete and the only way is to move up. Hi Raph,

Thanks for your comments.

I think concept stores still have a role to play, but with outfits such as Borders who already have a host of stores, creating your own experience wont really do much as their business model is based on a direct sales model.

Other brands like Nike or a consumer electronics brand like Samsung spending the extra money on a branded store has a lot of value. No only in branding but as part of an overall strategy to push up in the price points towards premium level.

These days with the onslaught of low cost brands, companies are finding it hard to compete and the only way is to move up.

]]> By: DT http://www.designsojourn.com/experience-a-brand-for-real/comment-page-1/#comment-62948 DT Sun, 14 Dec 2008 07:31:48 +0000 http://www.designsojourn.com/?p=966#comment-62948 Hey Pat, thanks for the invite, I enjoyed it. Sorry had to run and will tell you more the next time we have drinks? Also thanks for the clarification, I could have sworn that I heard New York! Hey Claudia, I look forward to that and sorry we did not get a chance to meet. Hey Pat, thanks for the invite, I enjoyed it. Sorry had to run and will tell you more the next time we have drinks? Also thanks for the clarification, I could have sworn that I heard New York!

Hey Claudia, I look forward to that and sorry we did not get a chance to meet.

]]> By: Raph http://www.designsojourn.com/experience-a-brand-for-real/comment-page-1/#comment-62947 Raph Sun, 14 Dec 2008 05:07:14 +0000 http://www.designsojourn.com/?p=966#comment-62947 I was recently at a Christmas party and got talking to the Australasian head of book buying for Borders Books. Apparently they are now opening "concept stores" in Australia. Except for one slight problem. They are just pitching them as concept stores, there is apparently almost no change or very minimal change to the actual stores except they will be labeled as "Concept Stores". I believe that we are starting to witness the death of the concept store, as companies like Borders begin to dilute the true idea of a concept store. Brands like Nokia, Nike etc.. are going to have to work on a new marketing idea, although I am sure their more 'true' concept stores will to continue to work as a great marketing tool for a few more years. I was recently at a Christmas party and got talking to the Australasian head of book buying for Borders Books. Apparently they are now opening “concept stores” in Australia. Except for one slight problem. They are just pitching them as concept stores, there is apparently almost no change or very minimal change to the actual stores except they will be labeled as “Concept Stores”.

I believe that we are starting to witness the death of the concept store, as companies like Borders begin to dilute the true idea of a concept store. Brands like Nokia, Nike etc.. are going to have to work on a new marketing idea, although I am sure their more ‘true’ concept stores will to continue to work as a great marketing tool for a few more years.

]]> By: claudia http://www.designsojourn.com/experience-a-brand-for-real/comment-page-1/#comment-62921 claudia Sat, 13 Dec 2008 12:43:46 +0000 http://www.designsojourn.com/?p=966#comment-62921 Hi! Nice meeting you last night, well, i didn't really get to meet you-meet you, ermm... but ya, will sure say hi the next time we meet! :) Hi!

Nice meeting you last night, well, i didn’t really get to meet you-meet you, ermm… but ya, will sure say hi the next time we meet! :)

]]> By: Pat Law http://www.designsojourn.com/experience-a-brand-for-real/comment-page-1/#comment-62918 Pat Law Sat, 13 Dec 2008 09:49:08 +0000 http://www.designsojourn.com/?p=966#comment-62918 Hey you, We were pleased to have you grace our preview event last evening. It's just such a shame you couldn't stay longer! Grrr! I'll try to book you in advance the next time. Actually, the first store opened in London about 3 weeks ago. It's along Regent Street I believe. I'll upload our pictures and let you know soon. Hey you,

We were pleased to have you grace our preview event last evening. It’s just such a shame you couldn’t stay longer! Grrr! I’ll try to book you in advance the next time.

Actually, the first store opened in London about 3 weeks ago. It’s along Regent Street I believe.

I’ll upload our pictures and let you know soon.

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