Design Sojourn | Strategic Industrial Design Blog

Designers always suffer with managing and showing their design “works in progress”. The problem is usually designers don’t get the feedback they want, or do too much and miss the dateline, or they do too little and the client feels they are not getting their money’s worth.

So how do you present your design concept, idea or “works in progress”, to get the desired outcome?

The Creating Passionate Users blog has a fantastic write up on this problem; they say the bottom line is:

How ‘done’ something looks should match how ‘done’ something is.

Even though the examples are software related, the concept behind this discussion can also apply to Industrial Design. In fact any design related industry that pitches concepts to clients will benefit from this. Really it’s all about the amount of resolution and detail. Take a look at this great graphic.

Read more here.

The great thing about this basic concept presentation technique is you can tailor it to you clients ability, or to how much information you need to obtain. Therefore my advice to designers is not to go into 3D too early, as the resolution of the work becomes too high for the right feedback. Furthermore you will have to struggle with the 3D software’s interface.

In other words the client will take to work as complete and the chances are high that you would have to make revisions to the design if you failed to give what the client wants in the firs place.

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