Design Sojourn | Strategic Industrial Design Blog

A warm welcome to you dear reader! If you have not already, why not subscribe to my RSS feed, or get my latest thoughts on Industrial Design in your Email Inbox for free?

Thanks for visiting and please keep in touch? ~ D.T.

I am a strong believer in self-branding. This website and everything online that I participate in should be a measured expression of what the Design Sojourn brand should be. So it was nice to stumble onto Mel’s blog and his research on Industrial Design brands.

Design Sojourn is a very post modern industrial design identity. Always incorporating humor into their appearances and design. Even the logo starts very uniformed and develops into a scribble. Playfulness in the company. Everything is minimal and easy to access.

I was pleasantly surprised with the keywords I distilled such as “Incorporating Humor into their appearances and design” and “Playfulness”. They were unexpected and not really how I originally envisage what my brand would be. Food for thought.

The thing with managing a brand is that there is never a straight answer. This is because what you may think your brand is all about, may not be how your customers/consumers perceive it to be. It is vital to capture this brand perception so that it can be aligned correctly to what you want your brand to be. This can be done by managing the “filter” or the brand assets and communications you have set up.

You know, companies pay big money for such insights, and I got it free via blog karma. That is just priceless, and a testament to the power of social media.

Related Posts
Singapore Girl: One of the Amazing Brand Icons of our Time
A new Design Sojourn…redux
Want to get fed by me?
A quick and dirty guide to branding yourself
Photo Musings
The Changing Role of Industrial Design
Its redesign time!