http://www.designsojourn.com/loyalty-points-whats-the-point/ Good Design and Clever Products Fri, 30 Jul 2010 17:34:26 -0700 hourly 1 http://wordpress.org/?v=3.0 http://www.designsojourn.com/loyalty-points-whats-the-point/comment-page-1/#comment-64099 Kevin Lim Mon, 04 May 2009 16:19:22 +0000 http://www.designsojourn.com/?p=1297#comment-64099 When I caught Wolverine over the weekend, my cinema loyalty card gave me free popcorn. I certainly like it, but I'm not going to go to the same cinema all the time because depending on the my preferred showing and location. You made a good point that some loyalty card systems are fundamentally flawed. Like a game, you can't make it too hard to earn points, otherwise the fun is lost. There's actually game mechanics behind the point system which I've been trying to incorporate into online communities, particularly with classes. Amy Jo Kim is an expert in this field, and learning from her allows us to steer productive user behavior: http://bokardo.com/archives/game-mechanics-for-interaction-design-an-interview-with-amy-jo-kim/ ENJOY! When I caught Wolverine over the weekend, my cinema loyalty card gave me free popcorn. I certainly like it, but I’m not going to go to the same cinema all the time because depending on the my preferred showing and location. You made a good point that some loyalty card systems are fundamentally flawed. Like a game, you can’t make it too hard to earn points, otherwise the fun is lost. There’s actually game mechanics behind the point system which I’ve been trying to incorporate into online communities, particularly with classes. Amy Jo Kim is an expert in this field, and learning from her allows us to steer productive user behavior: http://bokardo.com/archives/game-mechanics-for-interaction-design-an-interview-with-amy-jo-kim/ ENJOY!

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