Samsung’s Design Aesthetic is Minimal Organic

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Industrial Design


Written by Brian Ling (Design Sojourn)
Jul 10, 2013


Comments Anyone?


Samsung Design Aesthetic

I don’t make this kind of stuff up. According to Surface Magazine Asia:

Samsung’s aesthetic motto, Minimal Organic, is all about simplicity and a focus on softer features. The applies to small, mobile products, just as much as larger hardware like TV or speakers.

It looks like a pretty logical and obvious contrarian approach to the current “Minimal Geometric” aesthetic made popular by Apple. Looks like it’s working well for them, what do you think?

Via: Surface Magazine.






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