Starck Naked

File under:
Industrial Design

Written by Brian Ling (Design Sojourn)
Jun 29, 2007


Puma collaborated with Philip Starck for their 2007 Spring/Summer range of body wear, aptly named Starck Naked. I am just amazed, as the lycra outfits are just sleek, understated, and incredibly sexy. Now I need to get back to nursing my bad backache before I head to the gym. I think its about time Starck got something right.

starck naked 3
As you can probably guess the dress is my favourite.

PUMA and Starck continue the story of evolution with the introduction of Starck NAKED Body wear for Spring Summer 2007. The story begins with Starck’s theory of evolution, again we encounter the “super monkey” who first appeared in 2004 wearing the iconic PUMA Starck footwear. With his curiosity awakened the Super Monkey continues down the road of evolution and discovers a highly developed species, MAN. He sees they are not naked as he is, instead they wear this incredible body wear, fascinated by this technological advancement ” super monkey” tries the body wear for himself but he is unable to figure it out and resigns himself to the fact that he simply cannot keep up with MAN and retreats in defeat back to his old ways.

World-renowned designer Philippe Starck has successfully continued and evolved his design collaboration with PUMA and has developed a highly technical yet minimalist aesthetic for the PUMA Starck NAKED collection. The collection is both functional and sexy, consisting of 15 styles of body wear for men and women and available in simple colours of pure off white and reduced charcoal. The skin-tight silhouettes of light seamless lycra fabric reveal transparent insets that show skin in an understated fashion. The sleek lines and architectural influences are unmistakably Starck and the comfort and fit is truly PUMA.

Source: Puma Talk
Via: Electroplankton

More tasty photos after the jump.

starck naked 4

starck naked 2

starck naked 1

Love this post? Subscribe to The Design Sojourn Newsletter, for free, and get the latest content delivered right to your inbox with our 110% NO-SPAM Policy!

You can also follow me on Twitter and Facebook as well.

Related Posts You Might Find Interesting:


Jun 29, 07 – 4:02 pm

“Starck Naked”–I like that; like the whole evolution concept too. I think Starck has scored a hit. The last photo in the series is my personal favourite–purely for reasons of composition and contrast, of course.

Design Translator
Jul 02, 07 – 9:43 pm

I totally agree! Also it’s very interesting that the composition looks very much like what people do with product advertising not so much for fashion. I like this different layout, its refreshing.

Ben Arent
Jul 19, 07 – 5:02 pm

The womens outfit are a lot better than the mans outfit, which just reminds me of a surf rash vest. But then maybe its just because you see more flesh in the womens outfit. (and i’m male)

I would really love to see Stark in one of these! I’m not sure how his fiqure would cope with it.

Design Translator
Jul 19, 07 – 5:53 pm

Hi Ben,

I get the same “vibes” with the ladies wear as well! hehheh. well now you know that’s why starck does not advertise his own work. Btw nice website you have as well.

A note about commenting: We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disrespectful comments. Postings deemed inappropriate will be removed.

Finally, to avoid auto deletion from spam filtering, we kindly ask that you use your personal name or initials instead of your business name. Thank you and I hope you enjoy being part of the design conversation!