The Changing Role of Industrial Design

Design Articles
Posted by DT
Jun 14, 2007
(3 comments)









As some of you might know, I was recently invited to present a Design for Brand presentation at the University of New South Wales Faculty of the Built Environment (my Alma mater). As mentioned before I will not be posting the entire presentation as its meaningless without me presenting it, however there is a part of that presentation that could be presented as its own entity and that’s the segment on “The Changing Role of Design”. So therefore, here is a special treat as I’ve decided to cut out that part of the presentation especially for you loyal Design Sojourn readers. So please do enjoy it below!

If you have trouble viewing it above, you can also view it at my Slideshare site.

Edit: This Slide has been featured on the Slide Share front page! How cool is that?





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  • Comments

    drew kora
    Jun 14, 07 – 7:59 pm

    You get an A in PowerPoint. Nice simple bullet points…I think I could follow your train of thought quite well.

    Can you explain the last slides with the car going through the tunnel? Can’t quite figure out what you’re illustrating there.

    Design Translator
    Jun 14, 07 – 8:25 pm

    Heh-heh, thanks for the feedback. Sorry the last two slides are meant to tell designers not to just look ahead, but much further ahead.

    Please keep in touch.

    [...] business practices need to be re-invented. What can we learn as Designers? Try to get as high up the food chain as [...]


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