Why Nobody can Copy Apple

File under:
Design Leadership


Written by Brian Ling (Design Sojourn)
Apr 12, 2013


2 Comments


Well…they could if they did this:

I assert there’s something else that makes Apple is unique amongst its (asymmetric) competitors (e.g. Google, MS, Samsung):

It only focuses on one customer: The Consumer.

In my experience, the behaviors and culture of an organization (large or small) that focuses on the Consumer as a customer is diametrically incompatible with the behaviors and culture of an organization that focuses on Business as a customer.

Focusing on the customer/consumer resolves all the horrid debates people from different departments have, especially when the people around the table has to meet their own individual KPIs, quarterly results, or agendas etc. If not properly managed, these debates often result in compromises in strategy and watered down solutions.

Focusing on the consumer, focuses problem-solving efforts around one basic question: what would our consumer want? Any other issue after this becomes less important.

Quote Via: cek.log






Love this post? Subscribe to The Design Sojourn Newsletter, for free, and get the latest content delivered right to your inbox with our 110% NO-SPAM Policy!

You can also follow me on Twitter and Facebook as well.





Related Posts You Might Find Interesting:


Comments

[...] was reading this short post about Apple, and found a passage that resonated with me and aligned well with my work [...]

Markus
Apr 26, 13 – 7:48 pm

I believe there’s a method behind Apple’s system.
That method is creating such an emotional response that the customer falls in love with the device/product.
If a company can develop such a way to reach its customers, then I’m sure it could be possible to “copy” Apple.
I believe it’s completely doable, but it takes a looot of research and work!


A note about commenting: We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disrespectful comments. Postings deemed inappropriate will be removed.

Finally, to avoid auto deletion from spam filtering, we kindly ask that you use your personal name or initials instead of your business name. Thank you and I hope you enjoy being part of the design conversation!