Probably the thing that irks me the most [in car design] is when I see this repetition of the known, because it shows people have comfort zones that are too tight to themselves and they’re really afraid to walk out of those. And then somebody comes up with a new idea, and then everybody follows that because their comfort zone has been expanded. The work that we’ve done in the last ten years has been about expanding those comfort zones.

~ Chris Bangle (BMW)

Ever wondered how the leaders in design do it? This is how. They push themselves out of their comfort zone and boldly go where no one else has or dares to. This is vital especially if you want to be a leader and not a follower.

On the flip side, don’t be that person that keeps on highlighting why things can’t be better, smaller, lighter, cheaper etc. and then find out that someone else, in likely China or Korea, was able to do it.

Now is not the time to be conservative. You have only one budget, make your choices well.

Quote Via: Objectified

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