Design Sojourn | Strategic Industrial Design Blog

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I could not stop laughing after watching this, but this Razor Ramon character has got it right. Despite his looks, he actually does know something.

Hard Gay’s Guide to Product Development
1) Think of a great concept
2) Do your market research with your customers
3) Analyse and search out the decision maker in your or your client’s organisation
3) Pitch your concept to that decision maker
4) Work closely with R&D and the engineers to ensure the design intent is maintained
5) Trial prototype and refine problems
6) Launch product through established channels

Oh if you like to see the more explicit and expanded version see below. Enjoy!

TOMY Part 1

TOMY Part 2

Perhaps this should be part of an Industrial Design curriculum?

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