Design Sojourn

Edit: Originally published Jun 29, 2006. Updated broken video links because I just bought a similar version to this toy!

I could not stop laughing after watching this. This Razor Ramon character has got it right. Despite his looks, he actually does know something about product development.

Hard Gay’s Guide to Product Development
1) Think of a great concept
2) Do your market research with your customers
3) Analyze and search out the decision maker in yours, or your client’s organization
3) Pitch your concept to that decision maker
4) Work closely with R&D and the engineers to ensure that the design intent is maintained
5) Test the prototype and refine teething problems
6) Launch product through established channels

Oh if you like to see the more explicit and expanded version see below. Enjoy!

Hard Gay and TOMY Part 1

Hard Gay and TOMY Part 2

Perhaps this should be part of an Industrial Design curriculum?

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