Spaces for Ideas Marketing Banner

How to be a (Fill in the Blank) Superstar?

Designing Designers
Mar 11, 2009
8 Comments


Or: How to build your personal brand by blogging?

How To Be A (Fill in Blank) Superstar?

Wow.

What a great evening meeting and interacting with hot chicks and cool guys, Bloggers are great!

As mentioned in my last post, I was invited to speak at a Bloggers only session called “Your Blog: How to Market your Blog like a Brand”. This little cozy get together was organized by Pat, Tania and Brian from Ogilvy’s Open Room.

I had an opportunity to be in the company of a number of great speakers including Jon YongFook, “The Dude” behind ToysREvil and Arti, a former journalist, from Ogilvy.

I was in two minds if I should post this presentation on Design Sojourn or not. The reason is my presentation’s focus was about “How you can build a personal brand by blogging?”. Not really Strategic Industrial Design related, however I think a lot of you may find this information valuable, well at least I hope so! On a side note, this presentation was built and based on my Pillar Article “How to be a Design Superstar.”

Enjoy and do let me know what you think?




    |         |     Add to Stumble Upon


Did you enjoy this post? If so, why not subscribe to The Design Sojourn Newsletter for free and conveniently get the latest content delivered right to your inbox with our 110% NO-SPAM Policy! You can also follow me on Twitter and Facebook as well.



Related Posts You Might Find Interesting:

  • Question of the Week: How do I fix my Scattered Personal Brand?
  • The Design Genius of Charles and Ray Eames
  • How to Start a Movement or Market your Design Proposition
  • How (fill in the blanks) are you?
  • Meta Design Links: 10 July 2008

    • Comments

    Raph
    Mar 11, 09 – 3:56 pm

    Nice, presentation. Thanks for posting it for all the design sojourn readers who are also bloggers. I certainly agree it is important to apply tools like SWOT analysis to your blog.

    TOYSREVIL
    Mar 11, 09 – 7:27 pm

    Thanks for the kind mention, Brian!

    And gawds but does your slide-presentation make me feel wholly inadequate! LOL

    Have a fab one!

    Cheers
    andy

    tiffanywan
    Mar 11, 09 – 8:13 pm

    Thanks for sharing!
    Really glad to know that there were prior versions before your brand developed into what it is now. There’s a lot to consider and I’m excited to work towards it!

    js
    Mar 11, 09 – 10:49 pm

    thanks for that!
    I do have one question.
    On the point you made about Building Relationships, what was best method or tool that helped you the most in this area, when you first started building your Brand? (apart from doing great design work) Back then i’d imaging sites like Twitter were not around, how did you spread the word without online tools?

    Khaled
    Mar 13, 09 – 10:16 pm

    Great presentation its so easy to forget about your brand and image online and like you mentioned so many tools to reinforce the message. You just need some kind of strategy to tie them all together to strengthen the message.

    DT
    Mar 15, 09 – 9:44 am

    @Raph: Thanks for your comment and you are doing great with your blog! The interviews are fantastic.

    @toysrevil: Andy, you are the man! You gave a great presentation too, and perhaps we should network locally more eh?

    @tiffanywan: You have a great blog and a good start as well. I’m glad my presentation help trigger some thoughts!

    @js: Hey JS, nice to see you again. The best tool for building relationships? Never underestimate the value of a well crafted comment on blog! Just like the ones you are leaving here.

    @Khaled: I’m glad you enjoyed it!

    the making of the your blog
    Jul 03, 09 – 5:11 pm

    [...] 3. Design Sojourn

    Branding by Blogging | Submarine
    Mar 31, 11 – 10:29 pm

    [...] How to be a (Fill in the Blank) Superstar? / Brand You Survival Kit(by Tom Peters) Category [...]


    A note about commenting: We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disrespectful comments. Postings deemed inappropriate will be removed.

    Finally, to avoid auto deletion from spam filtering, we kindly ask that you use your personal name or initials instead of your business name. Thank you and I hope you enjoy being part of the design conversation!


    Spaces for Ideas Marketing Banner