If You Could Control Someone’s Attention, What Would You Do With It?

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Designing Designers

Written by Brian Ling (Design Sojourn)
Sep 17, 2013

1 Cool Comment

Apollo Robbins, in wonderful TED talk, shares his observations on how people’s attention can shape reality. He talks about how a human’s brain when asked to process data (perhaps in the past) will not be able process data in the present. He does a much better job explaining this concept than I, so check out the video below.

Can’t see the video? Check it out here.

So how can we use this insight to design messages or messaging to control and capture people’s attention?

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Prajakta Gokhale
Sep 20, 13 – 12:53 pm

Hey! Saw this video couple of days back and was thinking of the same thing! A very serious question that is… How this translates to design? I am not yet sure… But it should! We as designers are creating lots of new things and experiences for people, we are capturing attention and we should be aware of what we are leading people to… Still pondering over it! :)

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