Apollo Robbins, in wonderful TED talk, shares his observations on how people’s attention can shape reality. He talks about how a human’s brain when asked to process data (perhaps in the past) will not be able process data in the present. He does a much better job explaining this concept than I, so check out the video below.
Can’t see the video? Check it out here.
So how can we use this insight to design messages or messaging to control and capture people’s attention?
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