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Invent Singapore Conference 2008

About Design Sojourn
Aug 16, 2008
3 Comments






Invent Singapore conference 2008 Today I presented “What is Design?” at the Invent Singapore Conference 2008, Design for Life workshop. I had a really great time as we had a really friendly audience that asked great questions. As promised to my audience, I have uploaded my presentation to Slideshare for reference viewing right here on Design Sojourn.

On a side note, I designed the slide show not as a Design definition exercise. Far from that. In fact designers are still debating on how to define what design really is. This slide show was really more about looking at design on a holistic level and how design like the subject itself is constantly evolving. Not only that, the focus of the presentation was more about creating a design mindset and for inventors to understand what design can do for them. Do enjoy the slide below after the jump!

What is Design?
View SlideShare presentation or Upload your own. (tags: is what)

I also heard the presentation was recorded. So if the slide show did not really make sense to you, do stay tuned for the recorded representation. I’ll post it as soon as I get my grubby hands on it!





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  • Comments

    Mario Vellandi
    Aug 17, 08 – 6:11 pm

    Nice job bro. You mean to tell me that people are still trying to define ‘design’? There’s a parallel with ‘sustainability’ going on where people are trying to define that too. The exercise can be great when it’s new, but it’s such a waste of time philosophizing about it in the long run…because it’s better to just ‘act’ (if that isn’t getting done enough).

    peng ai
    Aug 18, 08 – 11:28 pm

    so, why did they invite you to give a briefing on design
    when you have yet invent or design any successful product all by yourself in the market?
    although never doubt your capability, designing and management is another thing……..

    POLITICS, i must say

    DT
    Aug 19, 08 – 1:04 pm

    @Mario, Thanks man. Nah, I think only the Academics, out of educational needs, are doing so. Yes I agree about your observations in “sustainability”, but that is fairly “new” in the minds of many, so we should give it a chance, I suppose.

    @peng ai:
    Thanks for stopping by and leaving your feedback.

    Honestly I’m not sure how you came to the conclusion that I have yet to invent or design any successful products? But really this is not an important factor in this conversation.

    Politics you ask? Far from it, and it is getting pretty clear to me that you missed attending a really good conference. The “Design for Life” workshop was never about great and/or successful inventors doing design. The workshop was all about what design could potentially do for inventors, and to consider it as part of their entire development process. That was what my presentation and the write up in this post was all about.


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