Paul Rand on Art and Aesthetics

File under:
Design Process
Industrial Design

Written by Brian Ling (Design Sojourn)
Feb 27, 2014

1 Cool Comment

If you can’t see the video click here.

What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design.

Aesthetics is the study of the interaction and fusion between form and content. —Paul Rand

Via: @johnmaeda

Love this post? Subscribe to The Design Sojourn Newsletter, for free, and get the latest content delivered right to your inbox with our 110% NO-SPAM Policy!

You can also follow me on Twitter and Facebook as well.

Related Posts You Might Find Interesting:


Daniel Ferrara
Mar 05, 14 – 2:11 am

It has been my experience that successful aesthetics are almost universal, a satisfaction by the relationship between the way the eye scans and the brain perceives fused with the functional aspects of the design. Mr. Rand’s statement leaves a lot to the imagination.


A note about commenting: We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disrespectful comments. Postings deemed inappropriate will be removed.

Finally, to avoid auto deletion from spam filtering, we kindly ask that you use your personal name or initials instead of your business name. Thank you and I hope you enjoy being part of the design conversation!