Paul Rand on Art and Aesthetics

File under:
Design Process
Industrial Design


Written by Brian Ling (Design Sojourn)
Feb 27, 2014


1 Cool Comment



If you can’t see the video click here.

What a great snippet of a 1996 film by Preston McLanahan. I really like how Paul Rand bridges the gap between art, aesthetics, form, content and ultimately design.

Aesthetics is the study of the interaction and fusion between form and content. —Paul Rand

Via: @johnmaeda






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Comments

Daniel Ferrara
Mar 05, 14 – 2:11 am

It has been my experience that successful aesthetics are almost universal, a satisfaction by the relationship between the way the eye scans and the brain perceives fused with the functional aspects of the design. Mr. Rand’s statement leaves a lot to the imagination.

Daniel


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