Steps to Creating an Engaging Product Experience

Design Leadership
Posted by DT
Jul 17, 2009
(6 comments)

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Steps to Creating an Engaging Product Experience
Click here for a bigger picture!

This little chart was inspired by my Interaction Design colleagues. If you come from an Industrial Design or Interaction Design point of view, you might just end up focusing on one part of this chart and miss the whole equation. Personally, I find creating silos of design disciplines with hard lines in between is just an incorrect way of working. Designing an engaging product experience should be well considered journey lead by a multidisciplinary designer managing every touch point your consumer engages with either your product or brand.




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    • Comments

    Joon Yan
    Jul 18, 09 – 10:28 pm

    Interesting thought, every designer at each point has to think of and be part of the bigger picture, with the ultimate goal of creating a satisfying and fulfilling user experience.

    Brian Cray
    Jul 19, 09 – 2:19 am

    This is a GREAT diagram on the conversion process. Very well done

    Cameron
    Jul 20, 09 – 1:02 pm

    Your awesome diagrams and lists are what keep me visiting your great site, DT. You are really helping students like me prepare for a design career!

    Sharon Goh
    Aug 04, 09 – 5:55 pm

    Hi DT,

    There’s a link that further shares about this. I was just reading about co-creation on this Dutch website so it’s interesting to read about what you have here too

    http://www.slideshare.net/marketingfacts/cocreation

    It shares about the product experience from a process of :
    1. Stranger (Promotion) to
    2. Lurker (Content) to
    3. Participant (Interaction) to
    4. Evangelist (Co-creation)

    DT
    Aug 05, 09 – 1:59 pm

    Hi Sharon,
    So nice to hear from you and I hope you are doing well?

    Thanks for the link and I will check it out!

    DT
    Aug 05, 09 – 2:01 pm

    Joon Yan, Brian and Cameron,

    Thank you for your kind feedback, it is this great comments that help keep me motivated to doing this! Appreciate it.


    Commenting Rules: I love reading your comments as it allows me to interact and learn from you. Being critical is fine, giving constructive criticism, even better. However if you are rude, I will delete your comment. Repeat, and I will blacklist you. The world is full of negativity, so I don't need anymore on my blog, which I consider my online home. Would you encourage Neanderthal behavior in your home? Neither would I.

    Finally please use your personal name or initials and not your business name. By doing the latter, it comes off like spam, and that’s an auto delete. Thank you and I hope you enjoy being part of the conversation!


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