This has to be one of the best definitions of the term “customer touchpoint or touch point” I’ve seen:
The marketer’s erogenous zone. An interaction between a business and a customer.
Executives who walk a mile in customers’ shoes before racing to “improve” relationships with big ideas tend to be more sensitive to crucial touch points.
Meant as “tongue in cheek”, but a very accurate description for an overused and often misunderstood term.
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