The Definition of a Customer Touch-point

File under:
Design Process


Written by Brian Ling (Design Sojourn)
Aug 07, 2013


2 Comments


This has to be one of the best definitions of the term “customer touchpoint or touch point” I’ve seen:

The marketer’s erogenous zone. An interaction between a business and a customer.

Executives who walk a mile in customers’ shoes before racing to “improve” relationships with big ideas tend to be more sensitive to crucial touch points.

Meant as “tongue in cheek”, but a very accurate description for an overused and often misunderstood term.






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Comments

JIKO
Aug 07, 13 – 11:27 pm

Great Quote!! I’d like to share it..

Miki Librus
Aug 11, 13 – 7:45 pm

Nice quote indeed.

In my opinion the problem is that as you (as business owner) reach more clients , the relationship won’t stay as intimate as it was when you had only one or two clients.

Any big company I know , like: Cables companies or cellphones companies , are working on inventions , etc. while they should focus more on clients.


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