“The key for having a great killer product is to have incredible hardware, incredible software, and incredible services. And combine them in such away that you can tell what’s what anymore. It becomes an elegant consumer experience. The real magic occurs in the intersection of those things.” – Tim Cook at D11 (around the 30 minute mark)
Industrial Designers have been saying this for years. We need to be focusing on creating great customer experience ecosystems (products, software, services, and systems etc.) not just focusing on one aspect in isolation. Such a declaration does not mean that they have not done so before, instead it means they really going to focus on this and “amp” it up.
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