Design Sojourn | Strategic Industrial Design Blog

Great creative provocation…My comment got out of hand and I haven’t the time to make it more simple so it is on my blog here…http://snipurl.com/22nox [ic-pod_typepad_com]

Ha, I think you’ve covered most if not all bases. I’d of course like to add that good design allows for a form/object that’s competitive and market/user-oriented (covered by #4), sprinkled along with some sustainable/innovative materials and processes (I suppose covered by #6).

Hi Jim and Mario,

Thanks for your comments…very enlightening. I will be updating my principles shortly!

If we think of the degree to which design strategy is embedded in an organisation as a continuum then a principle and yardstick (metrestick?) of how well we are doing in embedding design in the culture would perhaps be:
“measure of overall approach to opportunity and solution finding”.
At one end we would have “perceives problems and buys in the cheapest stock solution” and at the other “explores trends and invents new combinations of aesthetics and technologies to ride that trend”

….and another link… Bruce Mau wrote an incomplete manifesto for growth at: http://www.brucemaudesign.com/manifesto.html

7 is a my favorite too.. Being strategic is what design deserves to be and is meant to be. Industries from emerging markets is slowly but surely taking note of the strategic importance.

”
There is no justification for bad design or idea. In other words you cannot polish crap. So be self critical instead of letting the market tell you otherwise.
”
Very very well said

Hi Nithin David,

Thanks for stopping by and leaving your comments. Please keep in touch.

@Jim, I’ve seen Bruce’s manifesto, and was wondering if I should do something like that. I have not quite decided, but unlike Bruce’s and Medea’s I would like to make it a design community discussion instead. Thanks again for your points.

Good points… I was explaining design this week and i talked abt the vacuum bit :) and I am pleased to see it here too.

[…] (…) continue reading here. […]

Good list, I like it. One question though; were is the end user in this list?

I think it happens often that a design fulfills all requirements but still leaves users frustrated or unhappy with their purchase. So what about adding this one?:

Makes costumers happy and contributes to brand loyalty?

>> Niels last wrote: Samsung MP3 player

Hi Niels,

Thanks for taking the time to leave your comments.

I had hoped point 4 and 6 covers this, though it is not implicit. I will think on this and make this point perhaps clearer in the future.

This is always in BETA!

Hi DT,

You are right, if you consider it as one of the requirements it is covered. But maybe it is important enough to mention it separately. I think the true power of successful companies is that they succeeded to create a product that fits well to the needs of the costumers.

Let me know when the V2 of the list comes out :)

>> Niels last wrote: Usability of parkingmeters

I have written about the Design journey here: http://snipurl.com/2abhc [ic-pod_typepad_com] I believe that the four principles that drive innovation and therefore design are:
1.Simplicity- to reduce unnecessary complexity and to focus on delivering excellent consumer experiences.

2.Space- to expand our thinking leading across a broader range of opportunities.

3.Self-confidence- to believe in our insights and to lead the market

4.Speed- of decision making and of time to market

Everything else flows from this …it is the interactions of people in business, technology and cultural roles (link: http://snipurl.com/2abig [ic-pod_typepad_com]) that determine the success of the venture- otherwise known as the project.

>> Jim Rait last wrote: Underarm balling

Good design is design that does not get in the way of what it is designed for.

>> Aen last wrote: In Search of Better Search

Design should be ethical?

Do the messages in Papernik’s “Design for the real world count”? I do not think @2 and @4 are enough.

Beauty is in the eye of the beholder. Are there good designs that are ugly? or invisible? Or is this beauty in the way mathematicians think their equations are beautiful?

And does “form follows function” have any residual meaning in our post-modernist age. When we now make promethean multiple meanings out of computational forms? Or is the iPhone the Swiss army knife - a joy on a camping trip but each function is best done by a purpose designed tool?

@Aen Thanks for stopping by and sharing your thoughts.

@Martin I think that is a great point. But should we consider ethical more in the realms of the choice of projects or product rather then the design?

True it is arguable on that beauty of design is subjective. However personally, I find that falls into the realm of a student trying to justify their work. The reality is a beautiful designs are often seen as beautiful almost immediately no ifs and buts, but whether it is a good design is another question.

I think “form follows function” is a serious problem in our design circles today. Particularly as now we are talking about convergence and products losing its meaning as it becomes more complicated. In general people seem to have evolved into another level where they can deal with a certain complexity. But you might be surprised to know, that there are people who do find the ipod complicated and THE best selling Mp3 player is the dumb/drag-drop players that have no screen.

I personally long for the products that people just “get” and that is sorely lacking in today’s consumer electronics scene. This is often a matter of costs vs. margins and the justification of selling prices when every a additional feature is added to a product.

I might be wrong on this, but hey I rather use a single bladed Jack Knife than the Swiss army one.

Thanks for stopping by and leaving your comments. Please do keep in touch.

I would also add that “good” design includes the principles of sustainability. The blueprints for sustainable design can be found the moment you step outside, in the natural world.

We have designed our products, services and systems to be un-sustainable for too long, and are feeling the negative impacts today.

Everything can be made to be earth and human friendly, we simply have to integrate these design elements into all of our innovations. By unlocking the secrets to nature’s success, we can also create innovative, sustainable, self-balancing systems, products and services.

Sustainable design is a choice to make things in a way that is life friendly.

I think we can have an ethical design practice as well as design ethical products. Whereas I do not think that use co-design is right for all circumstances, it is a choice that needs to be evaluated. Design practice should address inclusion (addressing disability for instance). Conflicts between client and end-user are questions of ethics….

[…] What Are Your Principles of Good Design? […]

…agree fully with #7 and like to add that here lies one of the most important keys for truly successful design. No matter how skilled I am as a designer, no matter how thorough and well argued I present my designs, my client needs to have the right understanding of design.
More and more I need to convince clients on the importance of all that surrounds the beautiful drawings. That our process needs backup from user tests or other… Design has advanced but the understanding of it (by clients) still needs work!

I’d throw “communicates” or “wins” into the mix. A client who cant see a good design is one of the arbiters and metersticks. So acknowledgement of where the client is and how far he can be taken on the journey to ‘ultimate good’ is what gets the bread on the table. Does pragmatism rate in the lexicon?

Sorry for the late replies!

@Adiel: I think sustainability should be in there somewhere, or perhaps a “hygiene” factor instead. Meaning a must have. I personally would like to leave it out, as you can have bad sustainable designs as well.

@Martin: Ethical, is to me another “hygiene” factor and not key to crafting a good design.

@Arnomat: This strategic level thinking has many applications, and you are right to say clients need to operate on the same level as we do.

@Peter: Pragmatism is one key attribute many designers lack, and this results in design/products getting killed even before they leave the table. This is a result of designers pushing their way and not compromising.

Thanks for all your advice and comments, I will see if I can update these principles!

Good design should be adaptable/flexile, truly good design will function well and look good even when it’s being used for something it was never intended for. Good design also decays with grace, some things might look great as you pull it out of the box but truly well designed things are intercepted by those dudes that go through your trailer when you go to the tip.