What can Design do for Business Innovation?

Design Leadership
Jun 07, 2011
2 Comments


The UK Design Council has produced a nice little video interview with the likes of IDEO’s Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses.


If you can’t see the video, click on this link.

Plenty of nice anecdotes and quote worthy comments. However, the video might be a little confusing for the uninitiated in design as the comments are very wide ranging and strategic. If you are interested the full transcript for this video can be found here.

Via: Ingo Rauth.




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    • Comments

    mashilo
    Jun 15, 11 – 9:29 pm

    Incremental is always the best way in design as you can test while building rather than doing things radically.innovation by design is what many Hi-tech technologist base their plan around.

    Design: problem solving, forward thinking and control | Drawar
    Jul 07, 11 – 9:59 pm

    [...] Via: Design Sojourn Transcript at Design Council Tweet By Nils | Posted in Essays, Inspiration, Video | Tagged business, innovation, meaning, problem-solving, strategy, theory   [...]


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