Where do Ideas Come From?

File under:
Design Process


Written by Brian Ling (Design Sojourn)
Feb 21, 2013


Comments Anyone?


1. Ideas don’t come from watching television

2. Ideas sometimes come from listening to a lecture

3. Ideas often come while reading a book

4. Good ideas come from bad ideas, but only if there are enough of them

5. Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom

6. Ideas occur when dissimilar universes collide

7. Ideas often strive to meet expectations. If people expect them to appear, they do

8. Ideas fear experts, but they adore beginner’s mind. A little awareness is a good thing

9. Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week

10. Ideas come from trouble

11. Ideas come from our ego, and they do their best when they’re generous and selfless

12. Ideas come from nature

13. Sometimes ideas come from fear (usually in movies) but often they come from confidence

14. Useful ideas come from being awake, alert enough to actually notice

15. Though sometimes ideas sneak in when we’re asleep and too numb to be afraid

16. Ideas come out of the corner of the eye, or in the shower, when we’re not trying

17. Mediocre ideas enjoy copying what happens to be working right this minute

18. Bigger ideas leapfrog the mediocre ones

19. Ideas don’t need a passport, and often cross borders (of all kinds) with impunity

20. An idea must come from somewhere, because if it merely stays where it is and doesn’t join us here, it’s hidden. And hidden ideas don’t ship, have no influence, no intersection with the market. They die, alone.

What an awesome list, much of which are about the best conditions for creativity. Occasionally some of the points are a ramble, but fun all the same. Enjoy!

Shamelessly stolen from Seth Godin’s blog.






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