Why Apple Launched a new iPad 4 Seven Months after iPad 3?

File under:
Design Leadership

Written by Brian Ling (Design Sojourn)
Nov 12, 2012

1 Cool Comment

After all the moaning and groaning, who really knows why? Except probably Apple. Perhaps history can tell us why by taking a look at what Steve Jobs wrote two months after the iPhone debuted in 2007.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to ‘go for it’ this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone ‘tent’. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

I fully agree. Nothing new here, so lets move on shall we?

Via: Daring Fireball

Love this post? Subscribe to The Design Sojourn Newsletter, for free, and get the latest content delivered right to your inbox with our 110% NO-SPAM Policy!

You can also follow me on Twitter and Facebook as well.

Related Posts You Might Find Interesting:


Elmor Go | 48 Hour Print
Nov 15, 12 – 2:34 pm

I agree with Steve Jobs. I believe that the life of technology is limited to every next innovation and release. However, if you let that fact get in the way of acquiring new technology, before you know it, you’re left far behind. That is why it is important to buy technology from a company who supports their products well.

A note about commenting: We value your comments as they provide different perspectives that we can learn from and/or improve our products as we see this blog as a platform for interaction and exchange with our friends. However, whilst we welcome constructive criticism, we do not tolerate offensive and disrespectful comments. Postings deemed inappropriate will be removed.

Finally, to avoid auto deletion from spam filtering, we kindly ask that you use your personal name or initials instead of your business name. Thank you and I hope you enjoy being part of the design conversation!