Why there will be no Apple Mac Tablet

Design Leadership
Industrial Design
Posted by DT
Sep 15, 2009
(7 comments)

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ipod-touch-apple-store
iPod Touch marketed and positioned as a Pocket Computer

I’m a firm believer that a good design strategy expresses the a product’s marketing concept, or great marketing should be a reflection of a design’s intent. They are quite interrelated, especially if a design or marketing strategy is consumer focused.

Thus if you look at the iPod Touch’s marketing tagline, you can safely say, intentional or not, that Apple embraces the fact that their iPod Touch is a Pocket Computer. In a way it could also be seen as retro fitting as the iPod Touch struggled to find its place between an iPhone and an iPod. To round it up its benefits Apple has position the Touch as also a iPod and a entertainment (gaming) system. Regardless, it is clear that the iPod Touch is not an iPhone minus. Interestingly enough, the iPhone has been position with as phone, iPod and an internet device.

So do you think there will be a Mac Tablet?

There could be one, but I doubt so. Based on conventional thinking, a Mac tablet would fall in between a Macbook Air/Pro and the iPod Touch. It does not seem to be a logical product. I either want quick access to information via iPhone/iPod Touch or something more substantial on a Macbook with a bigger screen and keyboard. The Mac tablet will then likely just be a Macbook minus and struggle to find its place.

Let’s see how Apple goes, I could be wrong as knowing Apple their thinking is far from conventional.




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    • Comments

    Ahmad Alfy
    Sep 16, 09 – 7:49 pm

    Apple already re-invented Tables PC when they created iPhone and iPod touch!

    js
    Sep 21, 09 – 10:22 am

    i saw some photos here: (dead link removed)

    could be the OS for this mystry new i-something-Touch.

    Saikat
    Sep 21, 09 – 6:16 pm

    There have been a lot of rumor about the Mac Tablet and so many people have been talking about it that it’s ‘almost certain’ that Apple would eventually roll it out!

    All the while I have been wondering how is the ‘Apple tablet’ going to be different from the iPhone or iPod Touch. It could have a more fledged touch oriented OS or something but what difference does it really make? Where would it fit between the already internet enabled iPhone/iPod Touch and the Macbook Air and the small Macbooks? who is going to be the potential user for that kind of product?

    But Apple is known to break all convention and create something totally out of the box and be (very) successful! it would be really interesting to see if Apple really brings the Mac tablet or not. And if they do, how do they do it.

    DT
    Sep 28, 09 – 10:19 pm

    Hey JS, Its a dead link. Could you repost the right one?

    Hi Saikat, Thanks for your comment. I agree, Apple has a good track record in creating a product proposition that will defy expectations! However Apple has brought duds into the markets before. Proof is in the pudding and I will be interested to see if it comes out or not.

    js
    Sep 30, 09 – 2:33 pm

    Hi DT, sorry about that. It became a deadlink. I think the guys over there decided to take it down for some reason.

    Apple Tablet slated for January appearance! « Mac Aficionado | Mad about Macs
    Dec 25, 09 – 4:55 am

    [...] Why there will be no Apple Mac Tablet (designsojourn.com) [...]

    Warren
    Jan 27, 10 – 11:17 am

    Chance upon ur blog, I’m sorry I think your deduction lacks logic. Isn’t an iPod touch in between iPod and iPhone? So why can’t there be an apple tablet? Anyway you will know that you are wrong soon i guess. Anyway yup apple’s decision ain’t led by conventional “wisdoms” ; it’s decided by wisdom itself!


    Commenting Rules: I love reading your comments as it allows me to interact and learn from you. Being critical is fine, giving constructive criticism, even better. However if you are rude, I will delete your comment. Repeat, and I will blacklist you. The world is full of negativity, so I don't need anymore on my blog, which I consider my online home. Would you encourage Neanderthal behavior in your home? Neither would I.

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